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Looking for an alternative to Google Analytics? Site Stats Database tracks 38 other analytics tools; the top ones are below, ranked by adoption, with authority and traffic for each and the leading sites that use them. Google Analytics itself is used by 281,882 websites. Back to Google Analytics.
| Analytics | Websites | Share | Median DR | Median traffic | Compare |
|---|---|---|---|---|---|
| Google Analytics (this page) |
| 281,882 |
| 55.1% |
| 26 |
| 4,267 |
| - |
| Google Tag Manager | 262,222 | 51.2% | 36 | 6,324 | Google Analytics vs Google Tag Manager |
| Cloudflare Analytics | 118,638 | 23.2% | 27 | 3,651 | Google Analytics vs Cloudflare Analytics |
| Google Site Kit | 29,582 | 5.8% | 21 | 2,968 | Google Analytics vs Google Site Kit |
| MonsterInsights | 25,799 | 5.0% | 21 | 3,947 | Google Analytics vs MonsterInsights |
| Hotjar | 13,992 | 2.7% | 36 | 6,187 | Google Analytics vs Hotjar |
| PixelYourSite | 6,681 | 1.3% | 26 | 4,174 | Google Analytics vs PixelYourSite |
| Sentry | 5,018 | 1.0% | 17 | 3,202 | Google Analytics vs Sentry |
| Matomo | 5,009 | 1.0% | 51 | 3,571 | Google Analytics vs Matomo |
| ExactMetrics | 4,554 | 0.9% | 23 | 4,136 | Google Analytics vs ExactMetrics |
| Plausible | 2,972 | 0.6% | 41 | 5,751 | Google Analytics vs Plausible |
| Snowplow | 2,581 | 0.5% | 11 | 2,338 | Google Analytics vs Snowplow |
| PostHog | 1,783 | 0.3% | 43 | 6,614 | Google Analytics vs PostHog |
| Clicky | 1,617 | 0.3% | 28 | 5,076 | Google Analytics vs Clicky |
| WP Statistics | 1,448 | 0.3% | 23 | 2,761 | Google Analytics vs WP Statistics |
| Mixpanel | 1,439 | 0.3% | 32 | 7,552 | Google Analytics vs Mixpanel |
| Fathom | 1,332 | 0.3% | 40 | 5,524 | Google Analytics vs Fathom |
| Segment | 1,205 | 0.2% | 56 | 13,231 | Google Analytics vs Segment |
| StatCounter | 1,181 | 0.2% | 24 | 3,087 | Google Analytics vs StatCounter |
| Adobe Analytics | 963 | 0.2% | 10 | 1,527 | Google Analytics vs Adobe Analytics |
| Chartbeat | 879 | 0.2% | 62 | 43,280 | Google Analytics vs Chartbeat |
| Lucky Orange | 832 | 0.2% | 31 | 10,853 | Google Analytics vs Lucky Orange |
| Microsoft Clarity | 718 | 0.1% | 40 | 5,820 | Google Analytics vs Microsoft Clarity |
| Umami | 646 | 0.1% | 26 | 3,167 | Google Analytics vs Umami |
| Contentsquare | 507 | 0.1% | 39 | 8,623 | Google Analytics vs Contentsquare |
| FullStory | 499 | 0.1% | 43 | 8,516 | Google Analytics vs FullStory |
| Heap | 476 | 0.1% | 45 | 11,206 | Google Analytics vs Heap |
| Amplitude | 433 | 0.1% | 55 | 12,658 | Google Analytics vs Amplitude |
| Inspectlet | 280 | 0.1% | 31 | 4,436 | Google Analytics vs Inspectlet |
| Siteimprove | 259 | 0.1% | 67 | 64,296 | Google Analytics vs Siteimprove |
| Webtrends | 236 | 0.0% | 50 | 4,957 | Google Analytics vs Webtrends |
| Yandex Metrica | 218 | 0.0% | 40 | 1,854 | Google Analytics vs Yandex Metrica |
| Pendo | 159 | 0.0% | 30 | 9,256 | Google Analytics vs Pendo |
| etracker | 145 | 0.0% | 66 | 1,414 | Google Analytics vs etracker |
| LogRocket | 144 | 0.0% | 46 | 11,605 | Google Analytics vs LogRocket |
| Parse.ly | 141 | 0.0% | 70 | 35,421 | Google Analytics vs Parse.ly |
| Simple Analytics | 132 | 0.0% | 39 | 7,138 | Google Analytics vs Simple Analytics |
| Pirsch | 131 | 0.0% | 31 | 8,178 | Google Analytics vs Pirsch |
| Histats | 130 | 0.0% | 16 | 1,557 | Google Analytics vs Histats |
Google Tag Manager is a tag-management system for deploying tracking and marketing tags without editing site code. Marketers use it to add analytics, ad pixels, and scripts through a web interface. It frequently appears alongside Google Analytics and ad tools.
262,222
Websites
51.2%
Share of Analytics
36
Median DR
6,324
Median traffic
Top sites using Google Tag Manager
Cloudflare Web Analytics is a privacy-first, cookie-free analytics product from Cloudflare.
118,638
Websites
23.2%
Share of Analytics
27
Median DR
3,651
Median traffic
Top sites using Cloudflare Analytics
Site Kit is Google's official WordPress plugin that connects Analytics, Search Console, AdSense, and PageSpeed.
29,582
Websites
5.8%
Share of Analytics
21
Median DR
2,968
Median traffic
Top sites using Google Site Kit
MonsterInsights is a popular Google Analytics plugin for WordPress.
25,799
Websites
5.0%
Share of Analytics
21
Median DR
3,947
Median traffic
Top sites using MonsterInsights
Hotjar is a product-experience tool offering heatmaps and session recordings.
13,992
Websites
2.7%
Share of Analytics
36
Median DR
6,187
Median traffic
Top sites using Hotjar
PixelYourSite is a WordPress plugin for managing Meta, Google, and TikTok tracking pixels.
6,681
Websites
1.3%
Share of Analytics
26
Median DR
4,174
Median traffic
Top sites using PixelYourSite
Sentry is an error-tracking and performance-monitoring platform for applications.
5,018
Websites
1.0%
Share of Analytics
17
Median DR
3,202
Median traffic
Top sites using Sentry
Matomo is an open-source, privacy-focused web analytics platform.
5,009
Websites
1.0%
Share of Analytics
51
Median DR
3,571
Median traffic
Top sites using Matomo
ExactMetrics is a Google Analytics plugin for WordPress.
4,554
Websites
0.9%
Share of Analytics
23
Median DR
4,136
Median traffic
Top sites using ExactMetrics
Plausible is an open-source, privacy-focused, lightweight web analytics tool.
2,972
Websites
0.6%
Share of Analytics
41
Median DR
5,751
Median traffic
Top sites using Plausible
By number of websites, the most widely used alternatives to Google Analytics are Google Tag Manager, Cloudflare Analytics, Google Site Kit, MonsterInsights, Hotjar. The right one depends on your needs; compare them on adoption, authority, and audience above.
Site Stats Database tracks 38 other analytics tools used by 100 or more websites, plus a long tail of rarer ones. Google Analytics itself is used by 281,882 websites.
Google Analytics leads this category with 281,882 websites in our catalog.
Adoption is counted from Site Stats Database's own crawl; authority (Ahrefs Domain Rating) and traffic come from Ahrefs and DataForSEO. Everything reflects the sites we track and refreshes at least monthly.
Citation
Site Stats Database. "Google Analytics Alternatives & Competitors." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/analytics/google-analytics/alternatives
Site Stats Database tracks every analytics tool with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. Filter, compare, and export the data.
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