Google Analytics vs Heap

Google Analytics is used by more websites in our catalog: 281,882 use Google Analytics and 476 use Heap.

Heap sites have the higher median Ahrefs Domain Rating (Google Analytics: 26, Heap: 45).

Between 2026-06 and 2026-07, Google Analytics went from 37% to 32% of all tracked sites, while Heap went from 0.07% to 0.05%. Heap is gaining ground faster in our index.

215 websites in our catalog use both Google Analytics and Heap.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.