Websites Using Google Tag Manager

Google Tag Manager is an analytics tool. Site Stats Database detects it on the websites it tracks by analyzing each site's homepage, response headers, and DNS, and has currently found it on 262,222 websites.

Site Stats Database currently tracks 262,222 websites using Google Tag Manager. That makes it the #2 most common analytics out of 80 we detect in this category.

The most common are News, Community, and Repair sites, and they are most common in United States and Spain. The breakdowns above show the full split across topics, markets, authority, and monetization, based on the 262,222 websites using Google Tag Manager we track.

Google Tag Manager is one of 80 analytics options Site Stats Database detects. The alternatives section lists the others by adoption, and you can compare Google Tag Manager head-to-head with any of them.

They tend to have stronger authority than the typical website: the median Google Tag Manager site has an Ahrefs Domain Rating of 36, higher than the 28 median across all sites Site Stats Database tracks.

Over the last 2 months, the number we track grew 23% and their combined traffic rose 2.2%, based on Site Stats Database's month-by-month snapshots of this group.

Traffic estimates, organic keywords, and authority come from DataForSEO; Domain Rating comes from Ahrefs' public endpoint; and technology detection (including Google Tag Manager) comes from Site Stats Database's own crawler, which inspects each site's HTML, headers, and infrastructure.

At least monthly. Traffic and rankings refresh every month, and technology detections are refreshed as sites are re-crawled, so this page always reflects the current 262,222 Google Tag Manager websites.

Yes. The complete, filterable list of all 262,222 Google Tag Manager websites, enriched with traffic history, authority, keywords, and the full tech stack, is available with a Site Stats Database plan.