Is Google Tag Manager or Hotjar more popular?

Google Tag Manager is used by more websites in our catalog: 262,222 use Google Tag Manager and 13,992 use Hotjar.

Does Google Tag Manager or Hotjar have higher-authority sites?

Google Tag Manager and Hotjar sites have a similar median Ahrefs Domain Rating.

Is Google Tag Manager or Hotjar growing faster?

Between 2026-06 and 2026-07, Google Tag Manager went from 36% to 30% of all tracked sites, while Hotjar went from 2.0% to 1.6%. Hotjar is gaining ground faster in our index.

How many sites use both Google Tag Manager and Hotjar?

9,750 websites in our catalog use both Google Tag Manager and Hotjar.

Where does this Google Tag Manager vs Hotjar data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Tag Manager vs Hotjar — Site Stats Database

Google Tag Manager vs Hotjar

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Tag Manager	Hotjar
Websites	262,222	13,992
Market share	51%	2.7%
Share of top 10K sites	41%	1.5%

Rank	#2	#6

Median DR	36	36

Average DR	38	38

Median keywords	1,213	1,257

Median referring domains	552	520

Median domain age	16 yrs	15 yrs

Average domain age	16 yrs	16 yrs

Average monthly traffic	131,314	72,192

Combined monthly traffic	34,433,531,927	1,010,110,649

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
TechnologyGoogle Tag Manager
play.google.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords6,530,671
Referring Domains3,590,131
Domain Age28 yrs
Traffic (Jun 2026)716,175,576
Traffic Trend
Technology
clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Technology
britannica.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords9,553,813
Referring Domains512,902
Domain Age31 yrs
Traffic (Jun 2026)511,620,010
Traffic Trend
Technology
nih.gov
LanguageEnglish
DR (Ahrefs)95
Total Keywords8,823,555
Referring Domains1,431,267
Domain Age28 yrs
Traffic (Jun 2026)449,766,532
Traffic Trend
TechnologyGoogle Tag Manager
mlb.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,403,577
Referring Domains165,017
Domain Age31 yrs
Traffic (Jun 2026)376,727,145
Traffic Trend
TechnologyGoogle Tag Manager
finance.yahoo.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords3,416,031
Referring Domains299,278
Domain Age31 yrs
Traffic (Jun 2026)353,252,169
Traffic Trend
Technology
zillow.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,129,056
Referring Domains181,223
Domain Age21 yrs
Traffic (Jun 2026)275,243,255
Traffic Trend
Technology
dictionary.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords3,387,790
Referring Domains129,246
Domain Age31 yrs
Traffic (Jun 2026)242,622,664
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		Google Tag Manager

investing.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords967,948
Referring Domains96,110
Domain Age31 yrs
Traffic (Jun 2026)35,554,958
Traffic Trend
TechnologyHotjar
variety.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,592,613
Referring Domains284,622
Domain Age29 yrs
Traffic (Jun 2026)20,879,858
Traffic Trend
Technology
rollingstone.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,594,859
Referring Domains282,640
Domain Age31 yrs
Traffic (Jun 2026)20,854,417
Traffic Trend
Technology
hollywoodreporter.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,682,319
Referring Domains253,182
Domain Age30 yrs
Traffic (Jun 2026)20,328,180
Traffic Trend
Technology
billboard.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,234,871
Referring Domains203,759
Domain Age29 yrs
Traffic (Jun 2026)19,997,204
Traffic Trend
Technology
utah.edu
LanguageEnglish
DR (Ahrefs)89
Total Keywords710,042
Referring Domains124,764
Domain Age39 yrs
Traffic (Jun 2026)14,911,220
Traffic Trend
TechnologyHotjar
en.bab.la
LanguageEnglish
DR (Ahrefs)76
Total Keywords1,787,904
Referring Domains11,132
Domain Age19 yrs
Traffic (Jun 2026)13,445,104
Traffic Trend
Technology
deadline.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,019,279
Referring Domains198,720
Domain Age30 yrs
Traffic (Jun 2026)13,084,284
Traffic Trend
Technology
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
Technology
umd.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords539,975
Referring Domains142,986
Domain Age40 yrs
Traffic (Jun 2026)11,576,648
Traffic Trend
TechnologyHotjar