Google Analytics vs Google Tag Manager

Google Analytics is used by more websites in our catalog: 281,882 use Google Analytics and 262,222 use Google Tag Manager.

Google Tag Manager sites have the higher median Ahrefs Domain Rating (Google Analytics: 26, Google Tag Manager: 36).

Between 2026-06 and 2026-07, Google Analytics went from 37% to 32% of all tracked sites, while Google Tag Manager went from 36% to 30%. Google Analytics is gaining ground faster in our index.

90,182 websites in our catalog use both Google Analytics and Google Tag Manager.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.