Is Google Analytics or Siteimprove more popular?

Google Analytics is used by more websites in our catalog: 281,882 use Google Analytics and 259 use Siteimprove.

Does Google Analytics or Siteimprove have higher-authority sites?

Siteimprove sites have the higher median Ahrefs Domain Rating (Google Analytics: 26, Siteimprove: 67).

Is Google Analytics or Siteimprove growing faster?

Between 2026-06 and 2026-07, Google Analytics went from 37% to 32% of all tracked sites, while Siteimprove went from 0.04% to 0.03%. Siteimprove is gaining ground faster in our index.

How many sites use both Google Analytics and Siteimprove?

93 websites in our catalog use both Google Analytics and Siteimprove.

Where does this Google Analytics vs Siteimprove data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Analytics vs Siteimprove — Site Stats Database

Google Analytics vs Siteimprove

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Analytics	Siteimprove
Websites	281,882	259
Market share	55%	0.05%
Share of top 10K sites	17%	0.25%

Rank	#1	#30

Median DR	26	67

Average DR	28	63

Median keywords	976	4,665

Median referring domains	335	2,104

Median domain age	12 yrs	25 yrs

Average domain age	14 yrs	23 yrs

Average monthly traffic	50,911	651,510

Combined monthly traffic	14,350,956,693	168,740,985

genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
TechnologyGoogle Analytics
weather.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,098,961
Referring Domains132,221
Domain Age27 yrs
Traffic (Jun 2026)221,232,646
Traffic Trend
TechnologyGoogle Analytics
collinsdictionary.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,460,852
Referring Domains60,613
Domain Age19 yrs
Traffic (Jun 2026)208,986,815
Traffic Trend
Technology
worldometers.info
LanguageEnglish
DR (Ahrefs)86
Total Keywords472,275
Referring Domains82,483
Domain Age21 yrs
Traffic (Jun 2026)113,278,446
Traffic Trend
Technology
time.is
LanguageEnglish
DR (Ahrefs)83
Total Keywords161,712
Referring Domains16,541
Domain Age17 yrs
Traffic (Jun 2026)93,920,660
Traffic Trend
TechnologyGoogle Analytics
support.google.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords836,489
Referring Domains2,199,587
Domain Age28 yrs
Traffic (Jun 2026)62,021,204
Traffic Trend
Technology
basketball-reference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords346,107
Referring Domains21,573
Domain Age25 yrs
Traffic (Jun 2026)61,312,972
Traffic Trend
Technology
baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
Technology
calculatorsoup.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords556,680
Referring Domains12,566
Domain Age16 yrs
Traffic (Jun 2026)55,361,012
Traffic Trend
Technology
wordreference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords3,268,449
Referring Domains56,531
Domain Age27 yrs
Traffic (Jun 2026)51,870,393
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
genius.com	English	87	3,824,896	148,123	31 yrs	274,953,050		Google Analytics

va.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords855,668
Referring Domains179,785
Domain Age28 yrs
Traffic (Jun 2026)27,415,021
Traffic Trend
TechnologySiteimprove
mo.gov
LanguageEnglish
DR (Ahrefs)90
Total Keywords845,426
Referring Domains91,237
Domain Age23 yrs
Traffic (Jun 2026)17,387,589
Traffic Trend
TechnologySiteimprove
dol.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords424,632
Referring Domains147,034
Domain Age28 yrs
Traffic (Jun 2026)17,325,275
Traffic Trend
TechnologySiteimprove
sc.gov
LanguageEnglish
DR (Ahrefs)88
Total Keywords566,156
Referring Domains51,926
Domain Age24 yrs
Traffic (Jun 2026)11,123,085
Traffic Trend
TechnologySiteimprove
hss.edu
LanguageEnglish
DR (Ahrefs)80
Total Keywords209,563
Referring Domains20,351
Domain Age32 yrs
Traffic (Jun 2026)7,362,820
Traffic Trend
TechnologySiteimprove
oceanservice.noaa.gov
LanguageEnglish
DR (Ahrefs)92
Total Keywords74,641
Referring Domains38,522
Domain Age28 yrs
Traffic (Jun 2026)7,148,578
Traffic Trend
Technology
health.ucdavis.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords269,887
Referring Domains27,957
Domain Age40 yrs
Traffic (Jun 2026)7,007,705
Traffic Trend
Technology
nv.gov
LanguageEnglish
DR (Ahrefs)88
Total Keywords310,385
Referring Domains52,589
Domain Age24 yrs
Traffic (Jun 2026)6,295,278
Traffic Trend
TechnologySiteimprove
tanger.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords49,943
Referring Domains7,281
Domain Age30 yrs
Traffic (Jun 2026)5,000,357
Traffic Trend
TechnologySiteimprove
blm.gov
LanguageEnglish
DR (Ahrefs)86
Total Keywords165,271
Referring Domains45,218
Domain Age28 yrs
Traffic (Jun 2026)4,621,583
Traffic Trend
TechnologySiteimprove