Is Google Analytics or Hotjar more popular?

Google Analytics is used by more websites in our catalog: 281,882 use Google Analytics and 13,992 use Hotjar.

Does Google Analytics or Hotjar have higher-authority sites?

Hotjar sites have the higher median Ahrefs Domain Rating (Google Analytics: 26, Hotjar: 36).

Is Google Analytics or Hotjar growing faster?

Between 2026-06 and 2026-07, Google Analytics went from 37% to 32% of all tracked sites, while Hotjar went from 2.0% to 1.6%. Hotjar is gaining ground faster in our index.

How many sites use both Google Analytics and Hotjar?

8,108 websites in our catalog use both Google Analytics and Hotjar.

Where does this Google Analytics vs Hotjar data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Analytics vs Hotjar — Site Stats Database

Google Analytics vs Hotjar

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Analytics	Hotjar
Websites	281,882	13,992
Market share	55%	2.7%
Share of top 10K sites	17%	1.5%

Rank	#1	#6

Median DR	26	36

Average DR	28	38

Median keywords	976	1,257

Median referring domains	335	520

Median domain age	12 yrs	15 yrs

Average domain age	14 yrs	16 yrs

Average monthly traffic	50,911	72,192

Combined monthly traffic	14,350,956,693	1,010,110,649

genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
TechnologyGoogle Analytics
weather.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,098,961
Referring Domains132,221
Domain Age27 yrs
Traffic (Jun 2026)221,232,646
Traffic Trend
TechnologyGoogle Analytics
collinsdictionary.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,460,852
Referring Domains60,613
Domain Age19 yrs
Traffic (Jun 2026)208,986,815
Traffic Trend
Technology
worldometers.info
LanguageEnglish
DR (Ahrefs)86
Total Keywords472,275
Referring Domains82,483
Domain Age21 yrs
Traffic (Jun 2026)113,278,446
Traffic Trend
Technology
time.is
LanguageEnglish
DR (Ahrefs)83
Total Keywords161,712
Referring Domains16,541
Domain Age17 yrs
Traffic (Jun 2026)93,920,660
Traffic Trend
TechnologyGoogle Analytics
support.google.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords836,489
Referring Domains2,199,587
Domain Age28 yrs
Traffic (Jun 2026)62,021,204
Traffic Trend
Technology
basketball-reference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords346,107
Referring Domains21,573
Domain Age25 yrs
Traffic (Jun 2026)61,312,972
Traffic Trend
Technology
baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
Technology
calculatorsoup.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords556,680
Referring Domains12,566
Domain Age16 yrs
Traffic (Jun 2026)55,361,012
Traffic Trend
Technology
wordreference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords3,268,449
Referring Domains56,531
Domain Age27 yrs
Traffic (Jun 2026)51,870,393
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
genius.com	English	87	3,824,896	148,123	31 yrs	274,953,050		Google Analytics

investing.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords967,948
Referring Domains96,110
Domain Age31 yrs
Traffic (Jun 2026)35,554,958
Traffic Trend
TechnologyHotjar
variety.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,592,613
Referring Domains284,622
Domain Age29 yrs
Traffic (Jun 2026)20,879,858
Traffic Trend
TechnologyHotjar
rollingstone.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,594,859
Referring Domains282,640
Domain Age31 yrs
Traffic (Jun 2026)20,854,417
Traffic Trend
Technology
hollywoodreporter.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,682,319
Referring Domains253,182
Domain Age30 yrs
Traffic (Jun 2026)20,328,180
Traffic Trend
Technology
billboard.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,234,871
Referring Domains203,759
Domain Age29 yrs
Traffic (Jun 2026)19,997,204
Traffic Trend
Technology
utah.edu
LanguageEnglish
DR (Ahrefs)89
Total Keywords710,042
Referring Domains124,764
Domain Age39 yrs
Traffic (Jun 2026)14,911,220
Traffic Trend
TechnologyHotjar
en.bab.la
LanguageEnglish
DR (Ahrefs)76
Total Keywords1,787,904
Referring Domains11,132
Domain Age19 yrs
Traffic (Jun 2026)13,445,104
Traffic Trend
TechnologyHotjar
deadline.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,019,279
Referring Domains198,720
Domain Age30 yrs
Traffic (Jun 2026)13,084,284
Traffic Trend
Technology
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
Technology
umd.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords539,975
Referring Domains142,986
Domain Age40 yrs
Traffic (Jun 2026)11,576,648
Traffic Trend
TechnologyHotjar