Adobe Analytics vs Google Analytics

Google Analytics is used by more websites in our catalog: 963 use Adobe Analytics and 281,882 use Google Analytics.

Google Analytics sites have the higher median Ahrefs Domain Rating (Adobe Analytics: 10, Google Analytics: 26).

Between 2026-06 and 2026-07, Adobe Analytics went from 0.10% to 0.11% of all tracked sites, while Google Analytics went from 37% to 32%. Adobe Analytics is gaining ground faster in our index.

89 websites in our catalog use both Adobe Analytics and Google Analytics.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.