Is Google Analytics or Matomo more popular?

Google Analytics is used by more websites in our catalog: 281,882 use Google Analytics and 5,009 use Matomo.

Does Google Analytics or Matomo have higher-authority sites?

Matomo sites have the higher median Ahrefs Domain Rating (Google Analytics: 26, Matomo: 51).

Is Google Analytics or Matomo growing faster?

Between 2026-06 and 2026-07, Google Analytics went from 37% to 32% of all tracked sites, while Matomo went from 0.69% to 0.57%. Matomo is gaining ground faster in our index.

How many sites use both Google Analytics and Matomo?

1,663 websites in our catalog use both Google Analytics and Matomo.

Where does this Google Analytics vs Matomo data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Analytics vs Matomo — Site Stats Database

Google Analytics vs Matomo

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Analytics	Matomo
Websites	281,882	5,009
Market share	55%	0.98%
Share of top 10K sites	17%	0.37%

Rank	#1	#9

Median DR	26	51

Average DR	28	47

Median keywords	976	847

Median referring domains	335	1,239

Median domain age	12 yrs	17 yrs

Average domain age	14 yrs	17 yrs

Average monthly traffic	50,911	50,535

Combined monthly traffic	14,350,956,693	253,131,609

genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
TechnologyGoogle Analytics
weather.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,098,961
Referring Domains132,221
Domain Age27 yrs
Traffic (Jun 2026)221,232,646
Traffic Trend
TechnologyGoogle Analytics
collinsdictionary.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,460,852
Referring Domains60,613
Domain Age19 yrs
Traffic (Jun 2026)208,986,815
Traffic Trend
Technology
worldometers.info
LanguageEnglish
DR (Ahrefs)86
Total Keywords472,275
Referring Domains82,483
Domain Age21 yrs
Traffic (Jun 2026)113,278,446
Traffic Trend
Technology
time.is
LanguageEnglish
DR (Ahrefs)83
Total Keywords161,712
Referring Domains16,541
Domain Age17 yrs
Traffic (Jun 2026)93,920,660
Traffic Trend
TechnologyGoogle Analytics
support.google.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords836,489
Referring Domains2,199,587
Domain Age28 yrs
Traffic (Jun 2026)62,021,204
Traffic Trend
Technology
basketball-reference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords346,107
Referring Domains21,573
Domain Age25 yrs
Traffic (Jun 2026)61,312,972
Traffic Trend
Technology
baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
Technology
calculatorsoup.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords556,680
Referring Domains12,566
Domain Age16 yrs
Traffic (Jun 2026)55,361,012
Traffic Trend
Technology
wordreference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords3,268,449
Referring Domains56,531
Domain Age27 yrs
Traffic (Jun 2026)51,870,393
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
genius.com	English	87	3,824,896	148,123	31 yrs	274,953,050		Google Analytics

time.now
LanguageEnglish
DR (Ahrefs)78
Total Keywords235,750
Referring Domains3,298
Domain Age1 yr
Traffic (Jun 2026)21,692,001
Traffic Trend
TechnologyMatomo
chem.libretexts.org
LanguageEnglish
DR (Ahrefs)81
Total Keywords340,560
Referring Domains19,457
Domain Age9 yrs
Traffic (Jun 2026)12,914,982
Traffic Trend
Technology
oilprice.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords38,011
Referring Domains32,006
Domain Age30 yrs
Traffic (Jun 2026)5,766,771
Traffic Trend
Technology
math.libretexts.org
LanguageEnglish
DR (Ahrefs)81
Total Keywords193,317
Referring Domains4,360
Domain Age9 yrs
Traffic (Jun 2026)4,734,435
Traffic Trend
Technology
bio.libretexts.org
LanguageEnglish
DR (Ahrefs)81
Total Keywords308,709
Referring Domains16,375
Domain Age9 yrs
Traffic (Jun 2026)4,339,918
Traffic Trend
Technology
sourceforge.net
LanguageEnglish
DR (Ahrefs)92
Total Keywords464,336
Referring Domains470,260
Domain Age26 yrs
Traffic (Jun 2026)3,754,766
Traffic Trend
Technology
clearblue.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords80,743
Referring Domains9,174
Domain Age29 yrs
Traffic (Jun 2026)3,590,705
Traffic Trend
Technology
mychart.org
LanguageEnglish
DR (Ahrefs)74
Total Keywords12,003
Referring Domains1,710
Domain Age21 yrs
Traffic (Jun 2026)3,529,039
Traffic Trend
TechnologyMatomo
wirefly.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords157,250
Referring Domains7,973
Domain Age26 yrs
Traffic (Jun 2026)3,375,906
Traffic Trend
TechnologyMatomo
gemini.edu
LanguageEnglish
DR (Ahrefs)70
Total Keywords940
Referring Domains4,888
Domain Age32 yrs
Traffic (Jun 2026)3,313,074
Traffic Trend
TechnologyMatomo