Is Fathom or Google Analytics more popular?

Google Analytics is used by more websites in our catalog: 1,332 use Fathom and 281,882 use Google Analytics.

Does Fathom or Google Analytics have higher-authority sites?

Fathom sites have the higher median Ahrefs Domain Rating (Fathom: 40, Google Analytics: 26).

Is Fathom or Google Analytics growing faster?

Between 2026-06 and 2026-07, Fathom went from 0.18% to 0.15% of all tracked sites, while Google Analytics went from 37% to 32%. Fathom is gaining ground faster in our index.

How many sites use both Fathom and Google Analytics?

502 websites in our catalog use both Fathom and Google Analytics.

Where does this Fathom vs Google Analytics data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Fathom vs Google Analytics — Site Stats Database

Fathom vs Google Analytics

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Fathom	Google Analytics
Websites	1,332	281,882
Market share	0.26%	55%
Share of top 10K sites	0.14%	17%

Rank	#17	#1

Median DR	40	26

Average DR	41	28

Median keywords	1,098	976

Median referring domains	575	335

Median domain age	13 yrs	12 yrs

Average domain age	15 yrs	14 yrs

Average monthly traffic	51,884	50,911

Combined monthly traffic	69,109,695	14,350,956,693

choosechicago.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords162,075
Referring Domains24,490
Domain Age26 yrs
Traffic (Jun 2026)9,913,218
Traffic Trend
TechnologyFathom
gastronomicslc.com
LanguageEnglish
DR (Ahrefs)46
Total Keywords20,043
Referring Domains1,295
Domain Age18 yrs
Traffic (Jun 2026)4,959,887
Traffic Trend
Technology
tourtexas.com
LanguageEnglish
DR (Ahrefs)64
Total Keywords70,155
Referring Domains4,201
Domain Age29 yrs
Traffic (Jun 2026)2,527,272
Traffic Trend
Technology
bryantpark.org
LanguageEnglish
DR (Ahrefs)73
Total Keywords17,186
Referring Domains9,400
Domain Age26 yrs
Traffic (Jun 2026)2,268,643
Traffic Trend
Technology
dinnerthendessert.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords135,423
Referring Domains45,652
Domain Age16 yrs
Traffic (Jun 2026)1,677,830
Traffic Trend
Technology
visitmt.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords106,801
Referring Domains8,273
Domain Age28 yrs
Traffic (Jun 2026)1,604,872
Traffic Trend
TechnologyFathom
cuyahogacounty.gov
LanguageEnglish
DR (Ahrefs)74
Total Keywords43,496
Referring Domains4,815
Domain Age5 yrs
Traffic (Jun 2026)1,392,391
Traffic Trend
Technology
familytravelmagazine.com
LanguageEnglish
DR (Ahrefs)34
Total Keywords29,937
Referring Domains2,254
Domain Age21 yrs
Traffic (Jun 2026)1,241,457
Traffic Trend
Technology
celticfc.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords6,374
Referring Domains8,970
Domain Age28 yrs
Traffic (Jun 2026)1,236,695
Traffic Trend
TechnologyFathom
efl.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords8,701
Referring Domains12,723
Domain Age27 yrs
Traffic (Jun 2026)1,150,140
Traffic Trend
TechnologyFathom

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
choosechicago.com	English	79	162,075	24,490	26 yrs	9,913,218		Fathom

genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
TechnologyGoogle Analytics
weather.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,098,961
Referring Domains132,221
Domain Age27 yrs
Traffic (Jun 2026)221,232,646
Traffic Trend
TechnologyGoogle Analytics
collinsdictionary.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,460,852
Referring Domains60,613
Domain Age19 yrs
Traffic (Jun 2026)208,986,815
Traffic Trend
Technology
worldometers.info
LanguageEnglish
DR (Ahrefs)86
Total Keywords472,275
Referring Domains82,483
Domain Age21 yrs
Traffic (Jun 2026)113,278,446
Traffic Trend
Technology
time.is
LanguageEnglish
DR (Ahrefs)83
Total Keywords161,712
Referring Domains16,541
Domain Age17 yrs
Traffic (Jun 2026)93,920,660
Traffic Trend
TechnologyGoogle Analytics
support.google.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords836,489
Referring Domains2,199,587
Domain Age28 yrs
Traffic (Jun 2026)62,021,204
Traffic Trend
Technology
basketball-reference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords346,107
Referring Domains21,573
Domain Age25 yrs
Traffic (Jun 2026)61,312,972
Traffic Trend
Technology
baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
Technology
calculatorsoup.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords556,680
Referring Domains12,566
Domain Age16 yrs
Traffic (Jun 2026)55,361,012
Traffic Trend
Technology
wordreference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords3,268,449
Referring Domains56,531
Domain Age27 yrs
Traffic (Jun 2026)51,870,393
Traffic Trend
Technology