ExactMetrics vs Google Analytics

Google Analytics is used by more websites in our catalog: 4,554 use ExactMetrics and 281,882 use Google Analytics.

Google Analytics sites have the higher median Ahrefs Domain Rating (ExactMetrics: 23, Google Analytics: 26).

Between 2026-06 and 2026-07, ExactMetrics went from 0.56% to 0.52% of all tracked sites, while Google Analytics went from 37% to 32%. ExactMetrics is gaining ground faster in our index.

3,191 websites in our catalog use both ExactMetrics and Google Analytics.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.