Amplitude vs Google Analytics

Google Analytics is used by more websites in our catalog: 433 use Amplitude and 281,882 use Google Analytics.

Amplitude sites have the higher median Ahrefs Domain Rating (Amplitude: 55, Google Analytics: 26).

Between 2026-06 and 2026-07, Amplitude went from 0.07% to 0.05% of all tracked sites, while Google Analytics went from 37% to 32%. Amplitude is gaining ground faster in our index.

182 websites in our catalog use both Amplitude and Google Analytics.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.