Is Google Analytics or MonsterInsights more popular?

Google Analytics is used by more websites in our catalog: 281,882 use Google Analytics and 25,799 use MonsterInsights.

Does Google Analytics or MonsterInsights have higher-authority sites?

Google Analytics sites have the higher median Ahrefs Domain Rating (Google Analytics: 26, MonsterInsights: 21).

Is Google Analytics or MonsterInsights growing faster?

Between 2026-06 and 2026-07, Google Analytics went from 37% to 32% of all tracked sites, while MonsterInsights went from 3.2% to 2.9%. MonsterInsights is gaining ground faster in our index.

How many sites use both Google Analytics and MonsterInsights?

20,494 websites in our catalog use both Google Analytics and MonsterInsights.

Where does this Google Analytics vs MonsterInsights data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Analytics vs MonsterInsights — Site Stats Database

Google Analytics vs MonsterInsights

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Analytics	MonsterInsights
Websites	281,882	25,799
Market share	55%	5.0%
Share of top 10K sites	17%	0.49%

Rank	#1	#5

Median DR	26	21

Average DR	28	24

Median keywords	976	939

Median referring domains	335	271

Median domain age	12 yrs	11 yrs

Average domain age	14 yrs	13 yrs

Average monthly traffic	50,911	25,474

Combined monthly traffic	14,350,956,693	657,195,189

genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
TechnologyGoogle Analytics
weather.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,098,961
Referring Domains132,221
Domain Age27 yrs
Traffic (Jun 2026)221,232,646
Traffic Trend
Technology
collinsdictionary.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,460,852
Referring Domains60,613
Domain Age19 yrs
Traffic (Jun 2026)208,986,815
Traffic Trend
Technology
worldometers.info
LanguageEnglish
DR (Ahrefs)86
Total Keywords472,275
Referring Domains82,483
Domain Age21 yrs
Traffic (Jun 2026)113,278,446
Traffic Trend
Technology
time.is
LanguageEnglish
DR (Ahrefs)83
Total Keywords161,712
Referring Domains16,541
Domain Age17 yrs
Traffic (Jun 2026)93,920,660
Traffic Trend
TechnologyGoogle Analytics
support.google.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords836,489
Referring Domains2,199,587
Domain Age28 yrs
Traffic (Jun 2026)62,021,204
Traffic Trend
Technology
basketball-reference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords346,107
Referring Domains21,573
Domain Age25 yrs
Traffic (Jun 2026)61,312,972
Traffic Trend
Technology
baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
Technology
calculatorsoup.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords556,680
Referring Domains12,566
Domain Age16 yrs
Traffic (Jun 2026)55,361,012
Traffic Trend
Technology
wordreference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords3,268,449
Referring Domains56,531
Domain Age27 yrs
Traffic (Jun 2026)51,870,393
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
genius.com	English	87	3,824,896	148,123	31 yrs	274,953,050		Google Analytics

natashaskitchen.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords444,554
Referring Domains44,714
Domain Age16 yrs
Traffic (Jun 2026)21,270,342
Traffic Trend
TechnologyMonsterInsights
lacounty.gov
LanguageEnglish
DR (Ahrefs)87
Total Keywords560,970
Referring Domains53,218
Domain Age20 yrs
Traffic (Jun 2026)14,254,250
Traffic Trend
Technology
flhsmv.gov
LanguageEnglish
DR (Ahrefs)82
Total Keywords250,024
Referring Domains15,773
Domain Age18 yrs
Traffic (Jun 2026)11,581,505
Traffic Trend
Technology
gasprices.aaa.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords51,655
Referring Domains13,367
Domain Age35 yrs
Traffic (Jun 2026)8,412,374
Traffic Trend
Technology
nme.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords585,940
Referring Domains144,110
Domain Age30 yrs
Traffic (Jun 2026)4,473,286
Traffic Trend
TechnologyMonsterInsights
pikeplacemarket.org
LanguageEnglish
DR (Ahrefs)75
Total Keywords15,485
Referring Domains9,796
Domain Age30 yrs
Traffic (Jun 2026)4,098,516
Traffic Trend
Technology
globalphile.com
LanguageEnglish
DR (Ahrefs)25
Total Keywords28,393
Referring Domains779
Domain Age15 yrs
Traffic (Jun 2026)3,436,712
Traffic Trend
Technology
pastemagazine.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords400,802
Referring Domains63,685
Domain Age24 yrs
Traffic (Jun 2026)3,331,671
Traffic Trend
Technology
acozykitchen.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords61,713
Referring Domains6,748
Domain Age17 yrs
Traffic (Jun 2026)2,877,858
Traffic Trend
Technology
savorynothings.com
LanguageEnglish
DR (Ahrefs)60
Total Keywords106,328
Referring Domains9,510
Domain Age12 yrs
Traffic (Jun 2026)2,794,085
Traffic Trend
Technology