Is Google Analytics or Snowplow more popular?

Google Analytics is used by more websites in our catalog: 281,882 use Google Analytics and 2,581 use Snowplow.

Does Google Analytics or Snowplow have higher-authority sites?

Google Analytics sites have the higher median Ahrefs Domain Rating (Google Analytics: 26, Snowplow: 11).

Is Google Analytics or Snowplow growing faster?

Between 2026-06 and 2026-07, Google Analytics went from 37% to 32% of all tracked sites, while Snowplow went from 0.31% to 0.29%. Snowplow is gaining ground faster in our index.

How many sites use both Google Analytics and Snowplow?

1,248 websites in our catalog use both Google Analytics and Snowplow.

Where does this Google Analytics vs Snowplow data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Analytics vs Snowplow — Site Stats Database

Google Analytics vs Snowplow

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Analytics	Snowplow
Websites	281,882	2,581
Market share	55%	0.50%
Share of top 10K sites	17%	0.06%

Rank	#1	#12

Median DR	26	11

Average DR	28	20

Median keywords	976	405

Median referring domains	335	97

Median domain age	12 yrs	8 yrs

Average domain age	14 yrs	11 yrs

Average monthly traffic	50,911	19,633

Combined monthly traffic	14,350,956,693	50,672,894

genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
TechnologyGoogle Analytics
weather.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,098,961
Referring Domains132,221
Domain Age27 yrs
Traffic (Jun 2026)221,232,646
Traffic Trend
TechnologyGoogle Analytics
collinsdictionary.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,460,852
Referring Domains60,613
Domain Age19 yrs
Traffic (Jun 2026)208,986,815
Traffic Trend
Technology
worldometers.info
LanguageEnglish
DR (Ahrefs)86
Total Keywords472,275
Referring Domains82,483
Domain Age21 yrs
Traffic (Jun 2026)113,278,446
Traffic Trend
Technology
time.is
LanguageEnglish
DR (Ahrefs)83
Total Keywords161,712
Referring Domains16,541
Domain Age17 yrs
Traffic (Jun 2026)93,920,660
Traffic Trend
TechnologyGoogle Analytics
support.google.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords836,489
Referring Domains2,199,587
Domain Age28 yrs
Traffic (Jun 2026)62,021,204
Traffic Trend
Technology
basketball-reference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords346,107
Referring Domains21,573
Domain Age25 yrs
Traffic (Jun 2026)61,312,972
Traffic Trend
Technology
baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
Technology
calculatorsoup.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords556,680
Referring Domains12,566
Domain Age16 yrs
Traffic (Jun 2026)55,361,012
Traffic Trend
Technology
wordreference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords3,268,449
Referring Domains56,531
Domain Age27 yrs
Traffic (Jun 2026)51,870,393
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
genius.com	English	87	3,824,896	148,123	31 yrs	274,953,050		Google Analytics

thelawdictionary.org
LanguageEnglish
DR (Ahrefs)74
Total Keywords80,059
Referring Domains9,367
Domain Age14 yrs
Traffic (Jun 2026)2,609,721
Traffic Trend
TechnologySnowplow
simplywall.st
LanguageEnglish
DR (Ahrefs)74
Total Keywords315,141
Referring Domains19,966
Domain Age11 yrs
Traffic (Jun 2026)1,965,984
Traffic Trend
Technology
helloclue.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords99,154
Referring Domains10,500
Domain Age13 yrs
Traffic (Jun 2026)1,690,339
Traffic Trend
Technology
socialworkers.org
LanguageEnglish
DR (Ahrefs)80
Total Keywords47,656
Referring Domains12,447
Domain Age28 yrs
Traffic (Jun 2026)1,341,559
Traffic Trend
Technology
skyscrapercenter.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords49,609
Referring Domains13,446
Domain Age14 yrs
Traffic (Jun 2026)1,322,078
Traffic Trend
Technology
omahazoo.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords19,480
Referring Domains4,820
Domain Age29 yrs
Traffic (Jun 2026)1,030,035
Traffic Trend
Technology
homebrewersassociation.org
LanguageEnglish
DR (Ahrefs)73
Total Keywords29,777
Referring Domains6,037
Domain Age17 yrs
Traffic (Jun 2026)765,258
Traffic Trend
Technology
allied.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords33,248
Referring Domains4,176
Domain Age38 yrs
Traffic (Jun 2026)759,520
Traffic Trend
TechnologySnowplow
royalcaribbeanblog.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords54,897
Referring Domains10,459
Domain Age16 yrs
Traffic (Jun 2026)653,162
Traffic Trend
Technology
smh.com.au
LanguageEnglish
DR (Ahrefs)90
Total Keywords270,497
Referring Domains185,566
Domain Age
Traffic (Jun 2026)648,871
Traffic Trend
TechnologySnowplow