Is Google Analytics or Umami more popular?

Google Analytics is used by more websites in our catalog: 281,882 use Google Analytics and 646 use Umami.

Does Google Analytics or Umami have higher-authority sites?

Google Analytics and Umami sites have a similar median Ahrefs Domain Rating.

Is Google Analytics or Umami growing faster?

Between 2026-06 and 2026-07, Google Analytics went from 37% to 32% of all tracked sites, while Umami went from 0.08% to 0.07%. Umami is gaining ground faster in our index.

How many sites use both Google Analytics and Umami?

202 websites in our catalog use both Google Analytics and Umami.

Where does this Google Analytics vs Umami data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Analytics vs Umami — Site Stats Database

Google Analytics vs Umami

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Analytics	Umami
Websites	281,882	646
Market share	55%	0.13%
Share of top 10K sites	17%	0.02%

Rank	#1	#24

Median DR	26	26

Average DR	28	29

Median keywords	976	883

Median referring domains	335	319

Median domain age	12 yrs	8 yrs

Average domain age	14 yrs	10 yrs

Average monthly traffic	50,911	22,014

Combined monthly traffic	14,350,956,693	14,220,861

genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
TechnologyGoogle Analytics
weather.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,098,961
Referring Domains132,221
Domain Age27 yrs
Traffic (Jun 2026)221,232,646
Traffic Trend
TechnologyGoogle Analytics
collinsdictionary.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,460,852
Referring Domains60,613
Domain Age19 yrs
Traffic (Jun 2026)208,986,815
Traffic Trend
Technology
worldometers.info
LanguageEnglish
DR (Ahrefs)86
Total Keywords472,275
Referring Domains82,483
Domain Age21 yrs
Traffic (Jun 2026)113,278,446
Traffic Trend
Technology
time.is
LanguageEnglish
DR (Ahrefs)83
Total Keywords161,712
Referring Domains16,541
Domain Age17 yrs
Traffic (Jun 2026)93,920,660
Traffic Trend
TechnologyGoogle Analytics
support.google.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords836,489
Referring Domains2,199,587
Domain Age28 yrs
Traffic (Jun 2026)62,021,204
Traffic Trend
Technology
basketball-reference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords346,107
Referring Domains21,573
Domain Age25 yrs
Traffic (Jun 2026)61,312,972
Traffic Trend
Technology
baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
Technology
calculatorsoup.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords556,680
Referring Domains12,566
Domain Age16 yrs
Traffic (Jun 2026)55,361,012
Traffic Trend
Technology
wordreference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords3,268,449
Referring Domains56,531
Domain Age27 yrs
Traffic (Jun 2026)51,870,393
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
genius.com	English	87	3,824,896	148,123	31 yrs	274,953,050		Google Analytics

texasroadhouse-menus.us
LanguageEnglish
DR (Ahrefs)32
Total Keywords13,167
Referring Domains124
Domain Age
Traffic (Jun 2026)1,536,477
Traffic Trend
TechnologyUmami
karafun.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords56,637
Referring Domains4,020
Domain Age21 yrs
Traffic (Jun 2026)1,422,372
Traffic Trend
TechnologyUmami
artandobject.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords32,914
Referring Domains3,970
Domain Age22 yrs
Traffic (Jun 2026)602,524
Traffic Trend
Technology
pasco.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords18,814
Referring Domains5,229
Domain Age32 yrs
Traffic (Jun 2026)453,182
Traffic Trend
TechnologyUmami
snocountry.com
LanguageEnglish
DR (Ahrefs)50
Total Keywords19,521
Referring Domains1,078
Domain Age30 yrs
Traffic (Jun 2026)405,644
Traffic Trend
Technology
baddaddysburgerbar.com
LanguageEnglish
DR (Ahrefs)47
Total Keywords8,388
Referring Domains1,129
Domain Age16 yrs
Traffic (Jun 2026)384,097
Traffic Trend
Technology
texasassessment.gov
LanguageEnglish
DR (Ahrefs)56
Total Keywords3,775
Referring Domains1,280
Domain Age7 yrs
Traffic (Jun 2026)371,772
Traffic Trend
Technology
ucg.org
LanguageEnglish
DR (Ahrefs)66
Total Keywords93,204
Referring Domains8,033
Domain Age30 yrs
Traffic (Jun 2026)315,962
Traffic Trend
TechnologyUmami
edmentum.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords14,932
Referring Domains6,247
Domain Age13 yrs
Traffic (Jun 2026)296,090
Traffic Trend
TechnologyUmami
nacongaming.com
LanguageFrench
DR (Ahrefs)68
Total Keywords18,027
Referring Domains5,793
Domain Age12 yrs
Traffic (Jun 2026)294,000
Traffic Trend
Technology