Google Analytics vs Mixpanel

Google Analytics is used by more websites in our catalog: 281,882 use Google Analytics and 1,439 use Mixpanel.

Mixpanel sites have the higher median Ahrefs Domain Rating (Google Analytics: 26, Mixpanel: 32).

Between 2026-06 and 2026-07, Google Analytics went from 37% to 32% of all tracked sites, while Mixpanel went from 0.17% to 0.16%. Mixpanel is gaining ground faster in our index.

1,055 websites in our catalog use both Google Analytics and Mixpanel.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.