Google Analytics vs Simple Analytics

Google Analytics is used by more websites in our catalog: 281,882 use Google Analytics and 132 use Simple Analytics.

Simple Analytics sites have the higher median Ahrefs Domain Rating (Google Analytics: 26, Simple Analytics: 39).

Between 2026-06 and 2026-07, Google Analytics went from 37% to 32% of all tracked sites, while Simple Analytics went from 0.02% to 0.01%. Simple Analytics is gaining ground faster in our index.

42 websites in our catalog use both Google Analytics and Simple Analytics.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.