Google Analytics vs Plausible

Google Analytics is used by more websites in our catalog: 281,882 use Google Analytics and 2,972 use Plausible.

Plausible sites have the higher median Ahrefs Domain Rating (Google Analytics: 26, Plausible: 41).

Between 2026-06 and 2026-07, Google Analytics went from 37% to 32% of all tracked sites, while Plausible went from 0.43% to 0.34%. Plausible is gaining ground faster in our index.

1,098 websites in our catalog use both Google Analytics and Plausible.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.