Is Google Analytics or Segment more popular?

Google Analytics is used by more websites in our catalog: 281,882 use Google Analytics and 1,205 use Segment.

Does Google Analytics or Segment have higher-authority sites?

Segment sites have the higher median Ahrefs Domain Rating (Google Analytics: 26, Segment: 56).

Is Google Analytics or Segment growing faster?

Between 2026-06 and 2026-07, Google Analytics went from 37% to 32% of all tracked sites, while Segment went from 0.18% to 0.14%. Segment is gaining ground faster in our index.

How many sites use both Google Analytics and Segment?

383 websites in our catalog use both Google Analytics and Segment.

Where does this Google Analytics vs Segment data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Analytics vs Segment — Site Stats Database

Google Analytics vs Segment

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Analytics	Segment
Websites	281,882	1,205
Market share	55%	0.24%
Share of top 10K sites	17%	0.42%

Rank	#1	#18

Median DR	26	56

Average DR	28	53

Median keywords	976	2,063

Median referring domains	335	1,036

Median domain age	12 yrs	14 yrs

Average domain age	14 yrs	16 yrs

Average monthly traffic	50,911	196,035

Combined monthly traffic	14,350,956,693	236,221,601

genius.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords3,824,896
Referring Domains148,123
Domain Age31 yrs
Traffic (Jun 2026)274,953,050
Traffic Trend
TechnologyGoogle Analytics
weather.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,098,961
Referring Domains132,221
Domain Age27 yrs
Traffic (Jun 2026)221,232,646
Traffic Trend
TechnologyGoogle Analytics
collinsdictionary.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,460,852
Referring Domains60,613
Domain Age19 yrs
Traffic (Jun 2026)208,986,815
Traffic Trend
Technology
worldometers.info
LanguageEnglish
DR (Ahrefs)86
Total Keywords472,275
Referring Domains82,483
Domain Age21 yrs
Traffic (Jun 2026)113,278,446
Traffic Trend
Technology
time.is
LanguageEnglish
DR (Ahrefs)83
Total Keywords161,712
Referring Domains16,541
Domain Age17 yrs
Traffic (Jun 2026)93,920,660
Traffic Trend
TechnologyGoogle Analytics
support.google.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords836,489
Referring Domains2,199,587
Domain Age28 yrs
Traffic (Jun 2026)62,021,204
Traffic Trend
Technology
basketball-reference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords346,107
Referring Domains21,573
Domain Age25 yrs
Traffic (Jun 2026)61,312,972
Traffic Trend
Technology
baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
Technology
calculatorsoup.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords556,680
Referring Domains12,566
Domain Age16 yrs
Traffic (Jun 2026)55,361,012
Traffic Trend
Technology
wordreference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords3,268,449
Referring Domains56,531
Domain Age27 yrs
Traffic (Jun 2026)51,870,393
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
genius.com	English	87	3,824,896	148,123	31 yrs	274,953,050		Google Analytics

petmd.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords827,963
Referring Domains49,308
Domain Age28 yrs
Traffic (Jun 2026)60,196,625
Traffic Trend
TechnologySegment
hoteltonight.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords134,486
Referring Domains9,798
Domain Age22 yrs
Traffic (Jun 2026)10,262,544
Traffic Trend
Technology
forthepeople.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords69,088
Referring Domains7,850
Domain Age30 yrs
Traffic (Jun 2026)7,996,277
Traffic Trend
Technology
purewow.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords670,660
Referring Domains33,116
Domain Age19 yrs
Traffic (Jun 2026)6,715,116
Traffic Trend
TechnologySegment
zendesk.com
LanguageEnglish
DR (Ahrefs)93
Total Keywords645,610
Referring Domains317,950
Domain Age21 yrs
Traffic (Jun 2026)6,235,791
Traffic Trend
TechnologySegment
publicstorage.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords62,237
Referring Domains6,064
Domain Age30 yrs
Traffic (Jun 2026)5,206,841
Traffic Trend
Technology
firstwatch.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords103,450
Referring Domains5,128
Domain Age27 yrs
Traffic (Jun 2026)3,526,940
Traffic Trend
Technology
ramseysolutions.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords242,903
Referring Domains39,659
Domain Age14 yrs
Traffic (Jun 2026)3,519,588
Traffic Trend
Technology
prodigygame.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords67,884
Referring Domains14,172
Domain Age14 yrs
Traffic (Jun 2026)3,350,389
Traffic Trend
Technology
stamps.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords45,113
Referring Domains8,499
Domain Age31 yrs
Traffic (Jun 2026)3,112,476
Traffic Trend
TechnologySegment