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Looking for an alternative to Hotjar? Site Stats Database tracks 38 other analytics tools; the top ones are below, ranked by adoption, with authority and traffic for each and the leading sites that use them. Hotjar itself is used by 13,992 websites. Back to Hotjar.
| Analytics | Websites | Share | Median DR | Median traffic | Compare |
|---|---|---|---|---|---|
| Hotjar (this page) |
| 13,992 |
| 2.7% |
| 36 |
| 6,187 |
| - |
| Google Analytics | 281,882 | 55.1% | 26 | 4,267 | Hotjar vs Google Analytics |
| Google Tag Manager | 262,222 | 51.2% | 36 | 6,324 | Hotjar vs Google Tag Manager |
| Cloudflare Analytics | 118,638 | 23.2% | 27 | 3,651 | Hotjar vs Cloudflare Analytics |
| Google Site Kit | 29,582 | 5.8% | 21 | 2,968 | Hotjar vs Google Site Kit |
| MonsterInsights | 25,799 | 5.0% | 21 | 3,947 | Hotjar vs MonsterInsights |
| PixelYourSite | 6,681 | 1.3% | 26 | 4,174 | Hotjar vs PixelYourSite |
| Sentry | 5,018 | 1.0% | 17 | 3,202 | Hotjar vs Sentry |
| Matomo | 5,009 | 1.0% | 51 | 3,571 | Hotjar vs Matomo |
| ExactMetrics | 4,554 | 0.9% | 23 | 4,136 | Hotjar vs ExactMetrics |
| Plausible | 2,972 | 0.6% | 41 | 5,751 | Hotjar vs Plausible |
| Snowplow | 2,581 | 0.5% | 11 | 2,338 | Hotjar vs Snowplow |
| PostHog | 1,783 | 0.3% | 43 | 6,614 | Hotjar vs PostHog |
| Clicky | 1,617 | 0.3% | 28 | 5,076 | Hotjar vs Clicky |
| WP Statistics | 1,448 | 0.3% | 23 | 2,761 | Hotjar vs WP Statistics |
| Mixpanel | 1,439 | 0.3% | 32 | 7,552 | Hotjar vs Mixpanel |
| Fathom | 1,332 | 0.3% | 40 | 5,524 | Hotjar vs Fathom |
| Segment | 1,205 | 0.2% | 56 | 13,231 | Hotjar vs Segment |
| StatCounter | 1,181 | 0.2% | 24 | 3,087 | Hotjar vs StatCounter |
| Adobe Analytics | 963 | 0.2% | 10 | 1,527 | Hotjar vs Adobe Analytics |
| Chartbeat | 879 | 0.2% | 62 | 43,280 | Hotjar vs Chartbeat |
| Lucky Orange | 832 | 0.2% | 31 | 10,853 | Hotjar vs Lucky Orange |
| Microsoft Clarity | 718 | 0.1% | 40 | 5,820 | Hotjar vs Microsoft Clarity |
| Umami | 646 | 0.1% | 26 | 3,167 | Hotjar vs Umami |
| Contentsquare | 507 | 0.1% | 39 | 8,623 | Hotjar vs Contentsquare |
| FullStory | 499 | 0.1% | 43 | 8,516 | Hotjar vs FullStory |
| Heap | 476 | 0.1% | 45 | 11,206 | Hotjar vs Heap |
| Amplitude | 433 | 0.1% | 55 | 12,658 | Hotjar vs Amplitude |
| Inspectlet | 280 | 0.1% | 31 | 4,436 | Hotjar vs Inspectlet |
| Siteimprove | 259 | 0.1% | 67 | 64,296 | Hotjar vs Siteimprove |
| Webtrends | 236 | 0.0% | 50 | 4,957 | Hotjar vs Webtrends |
| Yandex Metrica | 218 | 0.0% | 40 | 1,854 | Hotjar vs Yandex Metrica |
| Pendo | 159 | 0.0% | 30 | 9,256 | Hotjar vs Pendo |
| etracker | 145 | 0.0% | 66 | 1,414 | Hotjar vs etracker |
| LogRocket | 144 | 0.0% | 46 | 11,605 | Hotjar vs LogRocket |
| Parse.ly | 141 | 0.0% | 70 | 35,421 | Hotjar vs Parse.ly |
| Simple Analytics | 132 | 0.0% | 39 | 7,138 | Hotjar vs Simple Analytics |
| Pirsch | 131 | 0.0% | 31 | 8,178 | Hotjar vs Pirsch |
| Histats | 130 | 0.0% | 16 | 1,557 | Hotjar vs Histats |
Google Analytics is Google's web analytics service for measuring traffic, sources, and on-site behavior. It is by far the most widely deployed analytics tool on the web, usually loaded through a measurement tag or Tag Manager. Its presence is near-universal on commercial sites.
281,882
Websites
55.1%
Share of Analytics
26
Median DR
4,267
Median traffic
Top sites using Google Analytics
Google Tag Manager is a tag-management system for deploying tracking and marketing tags without editing site code. Marketers use it to add analytics, ad pixels, and scripts through a web interface. It frequently appears alongside Google Analytics and ad tools.
262,222
Websites
51.2%
Share of Analytics
36
Median DR
6,324
Median traffic
Top sites using Google Tag Manager
Cloudflare Web Analytics is a privacy-first, cookie-free analytics product from Cloudflare.
118,638
Websites
23.2%
Share of Analytics
27
Median DR
3,651
Median traffic
Top sites using Cloudflare Analytics
Site Kit is Google's official WordPress plugin that connects Analytics, Search Console, AdSense, and PageSpeed.
29,582
Websites
5.8%
Share of Analytics
21
Median DR
2,968
Median traffic
Top sites using Google Site Kit
MonsterInsights is a popular Google Analytics plugin for WordPress.
25,799
Websites
5.0%
Share of Analytics
21
Median DR
3,947
Median traffic
Top sites using MonsterInsights
PixelYourSite is a WordPress plugin for managing Meta, Google, and TikTok tracking pixels.
6,681
Websites
1.3%
Share of Analytics
26
Median DR
4,174
Median traffic
Top sites using PixelYourSite
Sentry is an error-tracking and performance-monitoring platform for applications.
5,018
Websites
1.0%
Share of Analytics
17
Median DR
3,202
Median traffic
Top sites using Sentry
Matomo is an open-source, privacy-focused web analytics platform.
5,009
Websites
1.0%
Share of Analytics
51
Median DR
3,571
Median traffic
Top sites using Matomo
ExactMetrics is a Google Analytics plugin for WordPress.
4,554
Websites
0.9%
Share of Analytics
23
Median DR
4,136
Median traffic
Top sites using ExactMetrics
Plausible is an open-source, privacy-focused, lightweight web analytics tool.
2,972
Websites
0.6%
Share of Analytics
41
Median DR
5,751
Median traffic
Top sites using Plausible
By number of websites, the most widely used alternatives to Hotjar are Google Analytics, Google Tag Manager, Cloudflare Analytics, Google Site Kit, MonsterInsights. The right one depends on your needs; compare them on adoption, authority, and audience above.
Site Stats Database tracks 38 other analytics tools used by 100 or more websites, plus a long tail of rarer ones. Hotjar itself is used by 13,992 websites.
Google Analytics leads this category with 281,882 websites in our catalog.
Adoption is counted from Site Stats Database's own crawl; authority (Ahrefs Domain Rating) and traffic come from Ahrefs and DataForSEO. Everything reflects the sites we track and refreshes at least monthly.
Citation
Site Stats Database. "Hotjar Alternatives & Competitors." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/analytics/hotjar/alternatives
Site Stats Database tracks every analytics tool with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. Filter, compare, and export the data.
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