Is Hotjar or Siteimprove more popular?

Hotjar is used by more websites in our catalog: 13,992 use Hotjar and 259 use Siteimprove.

Does Hotjar or Siteimprove have higher-authority sites?

Siteimprove sites have the higher median Ahrefs Domain Rating (Hotjar: 36, Siteimprove: 67).

Is Hotjar or Siteimprove growing faster?

Between 2026-06 and 2026-07, Hotjar went from 2.0% to 1.6% of all tracked sites, while Siteimprove went from 0.04% to 0.03%. Siteimprove is gaining ground faster in our index.

How many sites use both Hotjar and Siteimprove?

4 websites in our catalog use both Hotjar and Siteimprove.

Where does this Hotjar vs Siteimprove data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Hotjar vs Siteimprove — Site Stats Database

Hotjar vs Siteimprove

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Hotjar	Siteimprove
Websites	13,992	259
Market share	2.7%	0.05%
Share of top 10K sites	1.5%	0.25%
Share of top 100K sites

Rank	#6	#30

Median DR	36	67

Average DR	38	63

Median keywords	1,257	4,665

Median referring domains	520	2,104

Median domain age	15 yrs	25 yrs

Average domain age	16 yrs	23 yrs

Average monthly traffic	72,192	651,510

Combined monthly traffic	1,010,110,649	168,740,985

investing.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords967,948
Referring Domains96,110
Domain Age31 yrs
Traffic (Jun 2026)35,554,958
Traffic Trend
TechnologyHotjar
variety.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,592,613
Referring Domains284,622
Domain Age29 yrs
Traffic (Jun 2026)20,879,858
Traffic Trend
TechnologyHotjar
rollingstone.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,594,859
Referring Domains282,640
Domain Age31 yrs
Traffic (Jun 2026)20,854,417
Traffic Trend
Technology
hollywoodreporter.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,682,319
Referring Domains253,182
Domain Age30 yrs
Traffic (Jun 2026)20,328,180
Traffic Trend
Technology
billboard.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,234,871
Referring Domains203,759
Domain Age29 yrs
Traffic (Jun 2026)19,997,204
Traffic Trend
Technology
utah.edu
LanguageEnglish
DR (Ahrefs)89
Total Keywords710,042
Referring Domains124,764
Domain Age39 yrs
Traffic (Jun 2026)14,911,220
Traffic Trend
TechnologyHotjar
en.bab.la
LanguageEnglish
DR (Ahrefs)76
Total Keywords1,787,904
Referring Domains11,132
Domain Age19 yrs
Traffic (Jun 2026)13,445,104
Traffic Trend
TechnologyHotjar
deadline.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,019,279
Referring Domains198,720
Domain Age30 yrs
Traffic (Jun 2026)13,084,284
Traffic Trend
Technology
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
Technology
umd.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords539,975
Referring Domains142,986
Domain Age40 yrs
Traffic (Jun 2026)11,576,648
Traffic Trend
TechnologyHotjar

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
investing.com	English	89	967,948	96,110	31 yrs	35,554,958		Hotjar

va.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords855,668
Referring Domains179,785
Domain Age28 yrs
Traffic (Jun 2026)27,415,021
Traffic Trend
TechnologySiteimprove
mo.gov
LanguageEnglish
DR (Ahrefs)90
Total Keywords845,426
Referring Domains91,237
Domain Age23 yrs
Traffic (Jun 2026)17,387,589
Traffic Trend
TechnologySiteimprove
dol.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords424,632
Referring Domains147,034
Domain Age28 yrs
Traffic (Jun 2026)17,325,275
Traffic Trend
TechnologySiteimprove
sc.gov
LanguageEnglish
DR (Ahrefs)88
Total Keywords566,156
Referring Domains51,926
Domain Age24 yrs
Traffic (Jun 2026)11,123,085
Traffic Trend
TechnologySiteimprove
hss.edu
LanguageEnglish
DR (Ahrefs)80
Total Keywords209,563
Referring Domains20,351
Domain Age32 yrs
Traffic (Jun 2026)7,362,820
Traffic Trend
TechnologySiteimprove
oceanservice.noaa.gov
LanguageEnglish
DR (Ahrefs)92
Total Keywords74,641
Referring Domains38,522
Domain Age28 yrs
Traffic (Jun 2026)7,148,578
Traffic Trend
Technology
health.ucdavis.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords269,887
Referring Domains27,957
Domain Age40 yrs
Traffic (Jun 2026)7,007,705
Traffic Trend
Technology
nv.gov
LanguageEnglish
DR (Ahrefs)88
Total Keywords310,385
Referring Domains52,589
Domain Age24 yrs
Traffic (Jun 2026)6,295,278
Traffic Trend
TechnologySiteimprove
tanger.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords49,943
Referring Domains7,281
Domain Age30 yrs
Traffic (Jun 2026)5,000,357
Traffic Trend
TechnologySiteimprove
blm.gov
LanguageEnglish
DR (Ahrefs)86
Total Keywords165,271
Referring Domains45,218
Domain Age28 yrs
Traffic (Jun 2026)4,621,583
Traffic Trend
TechnologySiteimprove