Hotjar vs Plausible

Hotjar is used by more websites in our catalog: 13,992 use Hotjar and 2,972 use Plausible.

Plausible sites have the higher median Ahrefs Domain Rating (Hotjar: 36, Plausible: 41).

Between 2026-06 and 2026-07, Hotjar went from 2.0% to 1.6% of all tracked sites, while Plausible went from 0.43% to 0.34%. Plausible is gaining ground faster in our index.

71 websites in our catalog use both Hotjar and Plausible.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.