Is Hotjar or MonsterInsights more popular?

MonsterInsights is used by more websites in our catalog: 13,992 use Hotjar and 25,799 use MonsterInsights.

Does Hotjar or MonsterInsights have higher-authority sites?

Hotjar sites have the higher median Ahrefs Domain Rating (Hotjar: 36, MonsterInsights: 21).

Is Hotjar or MonsterInsights growing faster?

Between 2026-06 and 2026-07, Hotjar went from 2.0% to 1.6% of all tracked sites, while MonsterInsights went from 3.2% to 2.9%. MonsterInsights is gaining ground faster in our index.

How many sites use both Hotjar and MonsterInsights?

519 websites in our catalog use both Hotjar and MonsterInsights.

Where does this Hotjar vs MonsterInsights data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Hotjar vs MonsterInsights — Site Stats Database

Hotjar vs MonsterInsights

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Hotjar	MonsterInsights
Websites	13,992	25,799
Market share	2.7%	5.0%
Share of top 10K sites	1.5%	0.49%

Rank	#6	#5

Median DR	36	21

Average DR	38	24

Median keywords	1,257	939

Median referring domains	520	271

Median domain age	15 yrs	11 yrs

Average domain age	16 yrs	13 yrs

Average monthly traffic	72,192	25,474

Combined monthly traffic	1,010,110,649	657,195,189

investing.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords967,948
Referring Domains96,110
Domain Age31 yrs
Traffic (Jun 2026)35,554,958
Traffic Trend
TechnologyHotjar
variety.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,592,613
Referring Domains284,622
Domain Age29 yrs
Traffic (Jun 2026)20,879,858
Traffic Trend
TechnologyHotjar
rollingstone.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,594,859
Referring Domains282,640
Domain Age31 yrs
Traffic (Jun 2026)20,854,417
Traffic Trend
Technology
hollywoodreporter.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,682,319
Referring Domains253,182
Domain Age30 yrs
Traffic (Jun 2026)20,328,180
Traffic Trend
Technology
billboard.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,234,871
Referring Domains203,759
Domain Age29 yrs
Traffic (Jun 2026)19,997,204
Traffic Trend
Technology
utah.edu
LanguageEnglish
DR (Ahrefs)89
Total Keywords710,042
Referring Domains124,764
Domain Age39 yrs
Traffic (Jun 2026)14,911,220
Traffic Trend
TechnologyHotjar
en.bab.la
LanguageEnglish
DR (Ahrefs)76
Total Keywords1,787,904
Referring Domains11,132
Domain Age19 yrs
Traffic (Jun 2026)13,445,104
Traffic Trend
TechnologyHotjar
deadline.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,019,279
Referring Domains198,720
Domain Age30 yrs
Traffic (Jun 2026)13,084,284
Traffic Trend
Technology
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
Technology
umd.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords539,975
Referring Domains142,986
Domain Age40 yrs
Traffic (Jun 2026)11,576,648
Traffic Trend
TechnologyHotjar

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
investing.com	English	89	967,948	96,110	31 yrs	35,554,958		Hotjar

natashaskitchen.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords444,554
Referring Domains44,714
Domain Age16 yrs
Traffic (Jun 2026)21,270,342
Traffic Trend
TechnologyMonsterInsights
lacounty.gov
LanguageEnglish
DR (Ahrefs)87
Total Keywords560,970
Referring Domains53,218
Domain Age20 yrs
Traffic (Jun 2026)14,254,250
Traffic Trend
Technology
flhsmv.gov
LanguageEnglish
DR (Ahrefs)82
Total Keywords250,024
Referring Domains15,773
Domain Age18 yrs
Traffic (Jun 2026)11,581,505
Traffic Trend
TechnologyMonsterInsights
gasprices.aaa.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords51,655
Referring Domains13,367
Domain Age35 yrs
Traffic (Jun 2026)8,412,374
Traffic Trend
Technology
nme.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords585,940
Referring Domains144,110
Domain Age30 yrs
Traffic (Jun 2026)4,473,286
Traffic Trend
TechnologyMonsterInsights
pikeplacemarket.org
LanguageEnglish
DR (Ahrefs)75
Total Keywords15,485
Referring Domains9,796
Domain Age30 yrs
Traffic (Jun 2026)4,098,516
Traffic Trend
Technology
globalphile.com
LanguageEnglish
DR (Ahrefs)25
Total Keywords28,393
Referring Domains779
Domain Age15 yrs
Traffic (Jun 2026)3,436,712
Traffic Trend
Technology
pastemagazine.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords400,802
Referring Domains63,685
Domain Age24 yrs
Traffic (Jun 2026)3,331,671
Traffic Trend
Technology
acozykitchen.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords61,713
Referring Domains6,748
Domain Age17 yrs
Traffic (Jun 2026)2,877,858
Traffic Trend
Technology
savorynothings.com
LanguageEnglish
DR (Ahrefs)60
Total Keywords106,328
Referring Domains9,510
Domain Age12 yrs
Traffic (Jun 2026)2,794,085
Traffic Trend
Technology