Is Google Site Kit or Hotjar more popular?

Google Site Kit is used by more websites in our catalog: 29,582 use Google Site Kit and 13,992 use Hotjar.

Does Google Site Kit or Hotjar have higher-authority sites?

Hotjar sites have the higher median Ahrefs Domain Rating (Google Site Kit: 21, Hotjar: 36).

Is Google Site Kit or Hotjar growing faster?

Between 2026-06 and 2026-07, Google Site Kit went from 3.7% to 3.4% of all tracked sites, while Hotjar went from 2.0% to 1.6%. Google Site Kit is gaining ground faster in our index.

How many sites use both Google Site Kit and Hotjar?

598 websites in our catalog use both Google Site Kit and Hotjar.

Where does this Google Site Kit vs Hotjar data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Site Kit vs Hotjar — Site Stats Database

Google Site Kit vs Hotjar

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Site Kit	Hotjar
Websites	29,582	13,992
Market share	5.8%	2.7%
Share of top 10K sites	0.47%	1.5%
Share of top 100K sites

Rank	#4	#6

Median DR	21	36

Average DR	24	38

Median keywords	840	1,257

Median referring domains	238	520

Median domain age	10 yrs	15 yrs

Average domain age	12 yrs	16 yrs

Average monthly traffic	20,774	72,192

Combined monthly traffic	614,521,891	1,010,110,649

unc.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords585,624
Referring Domains152,434
Domain Age40 yrs
Traffic (Jun 2026)13,538,316
Traffic Trend
TechnologyGoogle Site Kit
illinois.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords781,195
Referring Domains165,621
Domain Age29 yrs
Traffic (Jun 2026)12,771,348
Traffic Trend
TechnologyGoogle Site Kit
simplypsychology.org
LanguageEnglish
DR (Ahrefs)85
Total Keywords207,290
Referring Domains45,354
Domain Age15 yrs
Traffic (Jun 2026)8,199,964
Traffic Trend
Technology
pewresearch.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords278,427
Referring Domains241,793
Domain Age22 yrs
Traffic (Jun 2026)7,153,311
Traffic Trend
TechnologyGoogle Site Kit
feastio.com
LanguageEnglish
DR (Ahrefs)27
Total Keywords20,835
Referring Domains884
Domain Age11 yrs
Traffic (Jun 2026)5,090,848
Traffic Trend
TechnologyGoogle Site Kit
cabletv.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords278,457
Referring Domains15,219
Domain Age32 yrs
Traffic (Jun 2026)4,337,405
Traffic Trend
TechnologyGoogle Site Kit
pumpkinlady.com
LanguageEnglish
DR (Ahrefs)44
Total Keywords8,952
Referring Domains863
Domain Age26 yrs
Traffic (Jun 2026)3,359,804
Traffic Trend
TechnologyGoogle Site Kit
mediterraneantaste.com
LanguageEnglish
DR (Ahrefs)6
Total Keywords7,257
Referring Domains133
Domain Age15 yrs
Traffic (Jun 2026)2,859,057
Traffic Trend
Technology
beresfordresearch.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords7,540
Referring Domains1,131
Domain Age20 yrs
Traffic (Jun 2026)2,656,592
Traffic Trend
Technology
recipesandplaces.com
LanguageEnglish
DR (Ahrefs)35
Total Keywords21,108
Referring Domains124
Domain Age6 yrs
Traffic (Jun 2026)2,585,667
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
unc.edu	English	90	585,624	152,434	40 yrs	13,538,316		Google Site Kit

investing.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords967,948
Referring Domains96,110
Domain Age31 yrs
Traffic (Jun 2026)35,554,958
Traffic Trend
TechnologyHotjar
variety.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,592,613
Referring Domains284,622
Domain Age29 yrs
Traffic (Jun 2026)20,879,858
Traffic Trend
TechnologyHotjar
rollingstone.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,594,859
Referring Domains282,640
Domain Age31 yrs
Traffic (Jun 2026)20,854,417
Traffic Trend
TechnologyHotjar
hollywoodreporter.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,682,319
Referring Domains253,182
Domain Age30 yrs
Traffic (Jun 2026)20,328,180
Traffic Trend
Technology
billboard.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,234,871
Referring Domains203,759
Domain Age29 yrs
Traffic (Jun 2026)19,997,204
Traffic Trend
TechnologyHotjar
utah.edu
LanguageEnglish
DR (Ahrefs)89
Total Keywords710,042
Referring Domains124,764
Domain Age39 yrs
Traffic (Jun 2026)14,911,220
Traffic Trend
TechnologyHotjar
en.bab.la
LanguageEnglish
DR (Ahrefs)76
Total Keywords1,787,904
Referring Domains11,132
Domain Age19 yrs
Traffic (Jun 2026)13,445,104
Traffic Trend
TechnologyHotjar
deadline.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,019,279
Referring Domains198,720
Domain Age30 yrs
Traffic (Jun 2026)13,084,284
Traffic Trend
TechnologyHotjar
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
TechnologyHotjar
umd.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords539,975
Referring Domains142,986
Domain Age40 yrs
Traffic (Jun 2026)11,576,648
Traffic Trend
TechnologyHotjar