Hotjar vs Pendo

Hotjar is used by more websites in our catalog: 13,992 use Hotjar and 159 use Pendo.

Hotjar sites have the higher median Ahrefs Domain Rating (Hotjar: 36, Pendo: 30).

Between 2026-06 and 2026-07, Hotjar went from 2.0% to 1.6% of all tracked sites, while Pendo went from 0.02% to 0.02%. Pendo is gaining ground faster in our index.

3 websites in our catalog use both Hotjar and Pendo.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.