Is Adobe Analytics or Hotjar more popular?

Hotjar is used by more websites in our catalog: 963 use Adobe Analytics and 13,992 use Hotjar.

Does Adobe Analytics or Hotjar have higher-authority sites?

Hotjar sites have the higher median Ahrefs Domain Rating (Adobe Analytics: 10, Hotjar: 36).

Is Adobe Analytics or Hotjar growing faster?

Between 2026-06 and 2026-07, Adobe Analytics went from 0.10% to 0.11% of all tracked sites, while Hotjar went from 2.0% to 1.6%. Adobe Analytics is gaining ground faster in our index.

How many sites use both Adobe Analytics and Hotjar?

3 websites in our catalog use both Adobe Analytics and Hotjar.

Where does this Adobe Analytics vs Hotjar data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Adobe Analytics vs Hotjar — Site Stats Database

Adobe Analytics vs Hotjar

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Adobe Analytics	Hotjar
Websites	963	13,992
Market share	0.19%	2.7%
Share of top 10K sites	0.24%	1.5%

Rank	#20	#6

Median DR	10	36

Average DR	24	38

Median keywords	274	1,257

Median referring domains	123	520

Median domain age	16 yrs	15 yrs

Average domain age	16 yrs	16 yrs

Average monthly traffic	478,050	72,192

Combined monthly traffic	460,361,952	1,010,110,649

mlb.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,403,577
Referring Domains165,017
Domain Age31 yrs
Traffic (Jun 2026)376,727,145
Traffic Trend
TechnologyAdobe Analytics
panerabread.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords96,885
Referring Domains18,478
Domain Age28 yrs
Traffic (Jun 2026)10,865,645
Traffic Trend
Technology
photos3.walmart.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords69,059
Referring Domains3,185
Domain Age31 yrs
Traffic (Jun 2026)7,731,689
Traffic Trend
Technology
aetv.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords82,057
Referring Domains22,518
Domain Age30 yrs
Traffic (Jun 2026)5,800,129
Traffic Trend
TechnologyAdobe Analytics
golfdigest.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords344,952
Referring Domains39,858
Domain Age30 yrs
Traffic (Jun 2026)4,510,011
Traffic Trend
Technology
oklahoma.gov
LanguageEnglish
DR (Ahrefs)87
Total Keywords303,577
Referring Domains27,462
Domain Age24 yrs
Traffic (Jun 2026)4,325,166
Traffic Trend
Technology
mylifetime.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords54,380
Referring Domains18,536
Domain Age23 yrs
Traffic (Jun 2026)2,818,499
Traffic Trend
Technology
help.hulu.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords29,060
Referring Domains5,892
Domain Age29 yrs
Traffic (Jun 2026)2,706,467
Traffic Trend
Technology
state.il.us
LanguageEnglish
DR (Ahrefs)84
Total Keywords144,494
Referring Domains33,363
Domain Age23 yrs
Traffic (Jun 2026)2,669,627
Traffic Trend
TechnologyAdobe Analytics
boston.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords236,307
Referring Domains184,352
Domain Age31 yrs
Traffic (Jun 2026)2,527,849
Traffic Trend
TechnologyAdobe Analytics

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
mlb.com	English	90	1,403,577	165,017	31 yrs	376,727,145		Adobe Analytics

investing.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords967,948
Referring Domains96,110
Domain Age31 yrs
Traffic (Jun 2026)35,554,958
Traffic Trend
TechnologyHotjar
variety.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,592,613
Referring Domains284,622
Domain Age29 yrs
Traffic (Jun 2026)20,879,858
Traffic Trend
TechnologyHotjar
rollingstone.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,594,859
Referring Domains282,640
Domain Age31 yrs
Traffic (Jun 2026)20,854,417
Traffic Trend
Technology
hollywoodreporter.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,682,319
Referring Domains253,182
Domain Age30 yrs
Traffic (Jun 2026)20,328,180
Traffic Trend
Technology
billboard.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,234,871
Referring Domains203,759
Domain Age29 yrs
Traffic (Jun 2026)19,997,204
Traffic Trend
Technology
utah.edu
LanguageEnglish
DR (Ahrefs)89
Total Keywords710,042
Referring Domains124,764
Domain Age39 yrs
Traffic (Jun 2026)14,911,220
Traffic Trend
TechnologyHotjar
en.bab.la
LanguageEnglish
DR (Ahrefs)76
Total Keywords1,787,904
Referring Domains11,132
Domain Age19 yrs
Traffic (Jun 2026)13,445,104
Traffic Trend
TechnologyHotjar
deadline.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,019,279
Referring Domains198,720
Domain Age30 yrs
Traffic (Jun 2026)13,084,284
Traffic Trend
Technology
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
Technology
umd.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords539,975
Referring Domains142,986
Domain Age40 yrs
Traffic (Jun 2026)11,576,648
Traffic Trend
TechnologyHotjar