Hotjar vs Snowplow

Hotjar is used by more websites in our catalog: 13,992 use Hotjar and 2,581 use Snowplow.

Hotjar sites have the higher median Ahrefs Domain Rating (Hotjar: 36, Snowplow: 11).

Between 2026-06 and 2026-07, Hotjar went from 2.0% to 1.6% of all tracked sites, while Snowplow went from 0.31% to 0.29%. Snowplow is gaining ground faster in our index.

22 websites in our catalog use both Hotjar and Snowplow.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.