Hotjar vs Mixpanel

Hotjar is used by more websites in our catalog: 13,992 use Hotjar and 1,439 use Mixpanel.

Hotjar sites have the higher median Ahrefs Domain Rating (Hotjar: 36, Mixpanel: 32).

Between 2026-06 and 2026-07, Hotjar went from 2.0% to 1.6% of all tracked sites, while Mixpanel went from 0.17% to 0.16%. Mixpanel is gaining ground faster in our index.

90 websites in our catalog use both Hotjar and Mixpanel.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.