Hotjar vs Matomo

Hotjar is used by more websites in our catalog: 13,992 use Hotjar and 5,009 use Matomo.

Matomo sites have the higher median Ahrefs Domain Rating (Hotjar: 36, Matomo: 51).

Between 2026-06 and 2026-07, Hotjar went from 2.0% to 1.6% of all tracked sites, while Matomo went from 0.69% to 0.57%. Matomo is gaining ground faster in our index.

111 websites in our catalog use both Hotjar and Matomo.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.