Hotjar vs Microsoft Clarity

Hotjar is used by more websites in our catalog: 13,992 use Hotjar and 718 use Microsoft Clarity.

Microsoft Clarity sites have the higher median Ahrefs Domain Rating (Hotjar: 36, Microsoft Clarity: 40).

Between 2026-06 and 2026-07, Hotjar went from 2.0% to 1.6% of all tracked sites, while Microsoft Clarity went from 0.11% to 0.08%. Microsoft Clarity is gaining ground faster in our index.

33 websites in our catalog use both Hotjar and Microsoft Clarity.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.