FullStory vs Hotjar

Hotjar is used by more websites in our catalog: 499 use FullStory and 13,992 use Hotjar.

FullStory sites have the higher median Ahrefs Domain Rating (FullStory: 43, Hotjar: 36).

Between 2026-06 and 2026-07, FullStory went from 0.07% to 0.06% of all tracked sites, while Hotjar went from 2.0% to 1.6%. FullStory is gaining ground faster in our index.

36 websites in our catalog use both FullStory and Hotjar.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.