Hotjar vs Umami

Hotjar is used by more websites in our catalog: 13,992 use Hotjar and 646 use Umami.

Hotjar sites have the higher median Ahrefs Domain Rating (Hotjar: 36, Umami: 26).

Between 2026-06 and 2026-07, Hotjar went from 2.0% to 1.6% of all tracked sites, while Umami went from 0.08% to 0.07%. Umami is gaining ground faster in our index.

9 websites in our catalog use both Hotjar and Umami.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.