Last updated · refreshes automatically as new data lands.
Looking for an alternative to AdRoll? Site Stats Database tracks 23 other advertising platforms; the top ones are below, ranked by adoption, with authority and traffic for each and the leading sites that use them. AdRoll itself is used by 5,406 websites. Back to AdRoll.
| Ad Platform | Websites | Share | Median DR | Median traffic | Compare |
|---|---|---|---|---|---|
| AdRoll (this page) |
| 5,406 |
| 1.9% |
| 41 |
| 11,843 |
| - |
| Google Ads | 253,663 | 87.9% | 32 | 5,679 | AdRoll vs Google Ads |
| DoubleClick Floodlight | 220,635 | 76.5% | 34 | 6,020 | AdRoll vs DoubleClick Floodlight |
| 145,413 | 50.4% | 34 | 5,893 | AdRoll vs Facebook |
| Microsoft Ads | 39,963 | 13.9% | 41 | 8,253 | AdRoll vs Microsoft Ads |
| 31,456 | 10.9% | 55 | 8,453 | AdRoll vs LinkedIn |
| 13,087 | 4.5% | 38 | 8,563 | AdRoll vs Pinterest |
| TikTok | 11,528 | 4.0% | 44 | 6,804 | AdRoll vs TikTok |
| X (Twitter) | 10,030 | 3.5% | 58 | 10,597 | AdRoll vs X (Twitter) |
| The Trade Desk | 9,996 | 3.5% | 48 | 29,578 | AdRoll vs The Trade Desk |
| 8,121 | 2.8% | 56 | 17,248 | AdRoll vs Reddit |
| Simpli.fi | 6,166 | 2.1% | 36 | 18,526 | AdRoll vs Simpli.fi |
| StackAdapt | 5,921 | 2.1% | 50 | 25,773 | AdRoll vs StackAdapt |
| Snapchat | 4,803 | 1.7% | 54 | 20,727 | AdRoll vs Snapchat |
| Criteo | 4,000 | 1.4% | 42 | 3,520 | AdRoll vs Criteo |
| Taboola Ads | 2,705 | 0.9% | 51 | 6,217 | AdRoll vs Taboola Ads |
| Yahoo | 2,201 | 0.8% | 51 | 22,344 | AdRoll vs Yahoo |
| RTB House | 1,234 | 0.4% | 54 | 2,311 | AdRoll vs RTB House |
| Adform | 1,085 | 0.4% | 61 | 1,626 | AdRoll vs Adform |
| Outbrain Ads | 1,008 | 0.3% | 57 | 5,940 | AdRoll vs Outbrain Ads |
| Quora | 203 | 0.1% | 45 | 7,488 | AdRoll vs Quora |
| MNTN | 161 | 0.1% | 50 | 28,155 | AdRoll vs MNTN |
| Amazon Ads | 135 | 0.0% | 35 | 20,321 | AdRoll vs Amazon Ads |
| SharpSpring Ads | 114 | 0.0% | 35 | 6,119 | AdRoll vs SharpSpring Ads |
253,663
Websites
87.9%
Share of Ad Platform
32
Median DR
5,679
Median traffic
Top sites using Google Ads
220,635
Websites
76.5%
Share of Ad Platform
34
Median DR
6,020
Median traffic
Top sites using DoubleClick Floodlight
145,413
Websites
50.4%
Share of Ad Platform
34
Median DR
5,893
Median traffic
Top sites using Facebook
39,963
Websites
13.9%
Share of Ad Platform
41
Median DR
8,253
Median traffic
Top sites using Microsoft Ads
31,456
Websites
10.9%
Share of Ad Platform
55
Median DR
8,453
Median traffic
Top sites using LinkedIn
13,087
Websites
4.5%
Share of Ad Platform
38
Median DR
8,563
Median traffic
Top sites using Pinterest
11,528
Websites
4.0%
Share of Ad Platform
44
Median DR
6,804
Median traffic
Top sites using TikTok
10,030
Websites
3.5%
Share of Ad Platform
58
Median DR
10,597
Median traffic
Top sites using X (Twitter)
9,996
Websites
3.5%
Share of Ad Platform
48
Median DR
29,578
Median traffic
Top sites using The Trade Desk
8,121
Websites
2.8%
Share of Ad Platform
56
Median DR
17,248
Median traffic
Top sites using Reddit
By number of websites, the most widely used alternatives to AdRoll are Google Ads, DoubleClick Floodlight, Facebook, Microsoft Ads, LinkedIn. The right one depends on your needs; compare them on adoption, authority, and audience above.
Site Stats Database tracks 23 other advertising platforms used by 100 or more websites, plus a long tail of rarer ones. AdRoll itself is used by 5,406 websites.
Google Ads leads this category with 253,663 websites in our catalog.
Adoption is counted from Site Stats Database's own crawl; authority (Ahrefs Domain Rating) and traffic come from Ahrefs and DataForSEO. Everything reflects the sites we track and refreshes at least monthly.
Citation
Site Stats Database. "AdRoll Alternatives & Competitors." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/advertising-platforms/adroll/alternatives
Site Stats Database tracks every advertising platform with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. Filter, compare, and export the data.
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