AdRoll vs Facebook

Facebook is used by more websites in our catalog: 5,406 use AdRoll and 145,413 use Facebook.

AdRoll sites have the higher median Ahrefs Domain Rating (AdRoll: 41, Facebook: 34).

Between 2026-06 and 2026-07, AdRoll went from 0.75% to 0.61% of all tracked sites, while Facebook went from 19% to 17%. AdRoll is gaining ground faster in our index.

3,632 websites in our catalog use both AdRoll and Facebook.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.