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Advertising & Monetization
24 advertising platforms are used by 100 or more of the 288,541 sites we track in this category. Pick one to see the top websites using it, ranked by traffic.
Share of the 288,541 Ad Platform sites in our database.
Sites often use more than one, so shares can add up to more than 100%.
Sortable by adoption, share, median authority, and median traffic. Figures are based on the sites we track, not global market data.
| # | Technology | ||||
|---|---|---|---|---|---|
| 1 | Google Ads | 253,663 | 88% | 32 | 5,679 |
| 2 | DoubleClick Floodlight | 220,635 | 76% | 34 | 6,020 |
| 3 | 145,413 | 50% | 34 | 5,893 | |
| 4 | Microsoft Ads | 39,963 | 14% | 41 | 8,253 |
| 5 | 31,456 | 11% | 55 | 8,453 | |
| 6 | 13,087 | 4.5% | 38 | 8,563 | |
| 7 | TikTok | 11,528 | 4.0% | 44 | 6,804 |
| 8 | X (Twitter) | 10,030 | 3.5% | 58 | 10,597 |
| 9 | The Trade Desk | 9,996 | 3.5% | 48 | 29,578 |
| 10 | 8,121 | 2.8% | 56 | 17,248 | |
| 11 | Simpli.fi | 6,166 | 2.1% | 36 | 18,526 |
| 12 | StackAdapt | 5,921 | 2.1% | 50 | 25,773 |
| 13 | AdRoll | 5,406 | 1.9% | 41 | 11,843 |
| 14 | Snapchat | 4,803 | 1.7% | 54 | 20,727 |
| 15 | Criteo | 4,000 | 1.4% | 42 | 3,520 |
| 16 | Taboola Ads | 2,705 | 0.9% | 51 | 6,217 |
| 17 | Yahoo | 2,201 | 0.8% | 51 | 22,344 |
| 18 | RTB House | 1,234 | 0.4% | 54 | 2,311 |
| 19 | Adform | 1,085 | 0.4% | 61 | 1,626 |
| 20 | Outbrain Ads | 1,008 | 0.3% | 57 | 5,940 |
| 21 | Quora | 203 | 0.1% | 45 | 7,488 |
| 22 | MNTN | 161 | 0.1% | 50 | 28,155 |
| 23 | Amazon Ads | 135 | 0.0% | 35 | 20,321 |
| 24 | SharpSpring Ads | 114 | 0.0% | 35 | 6,119 |