Last updated · traffic data through Jun 2026 - refreshes automatically as new data lands.
Facebook is an advertising platform.
145,413
Websites
50%
Share of Ad Platform
#3
Rank
of 27
34
Median DR
13,363,344,741
Combined monthly traffic
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Site Stats Database tracks 145,413 websites that advertise on Facebook. They carry a median Ahrefs Domain Rating of 34, higher than the 28 median across all tracked sites. The typical one is about 15 years old and ranks for 1,131 organic keywords. Over the last 2 months, the number we track grew 28% and their combined traffic rose 3.7%. Notable Facebook sites include merriam-webster.com, vocabulary.com, xe.com. See plans and pricing.
Every figure in this section is based only on the websites Site Stats Database tracks, not the entire web. Market share, rank, totals, and medians all reflect our sample of 288,541 sites using an advertising platform, not global market data.
+31,676 (+28%)
2026-06 → 2026-07
16.5% of tracked sites (was 19.1%)
Category
Top market
Top industry
Median referring domains
487
Median keywords
1,131
Median domain age
15 yrs
Adoption by audience size
Share of the most-visited sites we track that are websites using Facebook.
18%
Top 10K
1,763 of 10,000
21%
Top 100K
21,149 of 100,000
17%
All tracked
145,413 of 880,858
Monthly snapshots of the sites in this segment. A new point is added every month. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when the prevalence of this segment changes.
Websites
145,413
2026-06 to 2026-07
Share of tracked sites
16.5%
2026-06 to 2026-07
Combined monthly traffic
13,363,344,741
2026-06 to 2026-07
Median page count
431
2026-06 to 2026-07
Median referring domains
487
2026-06 to 2026-07
Every ad platform we track in this category, by number of websites.
The technologies most often detected alongside Facebook.
Site Stats Database tracks 145,413 websites using Facebook, enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect Facebook by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricingFacebook is an advertising platform. Site Stats Database detects it on the websites it tracks by analyzing each site's homepage, response headers, and DNS, and has currently found it on 145,413 websites.
Site Stats Database currently tracks 145,413 websites that advertise on Facebook. That makes it the #3 most common ad platform out of 27 we detect in this category.
The most common are News, Repair, and Community sites, and they are most common in United States and Spain. The breakdowns above show the full split across topics, markets, authority, and monetization, based on the 145,413 websites that advertise on Facebook we track.
Facebook is one of 27 ad platform options Site Stats Database detects. The alternatives section lists the others by adoption, and you can compare Facebook head-to-head with any of them.
They tend to have stronger authority than the typical website: the median Facebook site has an Ahrefs Domain Rating of 34, higher than the 28 median across all sites Site Stats Database tracks.
Over the last 2 months, the number we track grew 28% and their combined traffic rose 3.7%, based on Site Stats Database's month-by-month snapshots of this group.
Traffic estimates, organic keywords, and authority come from DataForSEO; Domain Rating comes from Ahrefs' public endpoint; and technology detection (including Facebook) comes from Site Stats Database's own crawler, which inspects each site's HTML, headers, and infrastructure.
At least monthly. Traffic and rankings refresh every month, and technology detections are refreshed as sites are re-crawled, so this page always reflects the current 145,413 Facebook websites.
Yes. The complete, filterable list of all 145,413 Facebook websites, enriched with traffic history, authority, keywords, and the full tech stack, is available with a Site Stats Database plan.
Site Stats Database detects Facebook by crawling each site's homepage HTML, response headers, and DNS.
Citation
Site Stats Database. "Websites That Advertise on Facebook." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/advertising-platforms/facebook
| English |
| 81 |
| 2,454,757 |
| 42,680 |
| 29 yrs |
| 192,093,469 |
| xe.com | English | 90 | 320,559 | 58,181 | 31 yrs | 124,921,364 |
| medlineplus.gov | English | 91 | 2,121,047 | 164,178 | 26 yrs | 105,709,950 |
| harvard.edu | English | 93 | 3,845,102 | 714,396 | 41 yrs | 104,117,233 |
| study.com | English | 85 | 4,953,237 | 123,063 | 30 yrs | 74,304,102 |
| caranddriver.com | English | 86 | 1,598,856 | 86,813 | 30 yrs | 72,754,571 |
| byjus.com | English | 80 | 1,666,559 | 55,721 | 13 yrs | 65,601,851 |
| wordpress.com | English | 95 | 11,936,997 | 4,665,334 | 26 yrs | 51,379,435 |
| quillbot.com | English | 83 | 398,745 | 23,174 | 8 yrs | 51,335,230 |
| flashscoreusa.com | English | 52 | 356,383 | 3,873 | 2 yrs | 49,180,366 |
| enterprise.com | English | 81 | 266,286 | 31,802 | 28 yrs | 46,150,043 |