What is the best alternative to Facebook?

By number of websites, the most widely used alternatives to Facebook are Google Ads, DoubleClick Floodlight, Microsoft Ads, LinkedIn, Pinterest. The right one depends on your needs; compare them on adoption, authority, and audience above.

How many alternatives to Facebook are there?

Site Stats Database tracks 23 other advertising platforms used by 100 or more websites, plus a long tail of rarer ones. Facebook itself is used by 145,413 websites.

Which advertising platform has the most websites?

Google Ads leads this category with 253,663 websites in our catalog.

Where does this data come from?

Adoption is counted from Site Stats Database's own crawl; authority (Ahrefs Domain Rating) and traffic come from Ahrefs and DataForSEO. Everything reflects the sites we track and refreshes at least monthly.

Facebook Alternatives & Competitors

Last updated July 1, 2026 · refreshes automatically as new data lands.

Looking for an alternative to Facebook? Site Stats Database tracks 23 other advertising platforms; the top ones are below, ranked by adoption, with authority and traffic for each and the leading sites that use them. Facebook itself is used by 145,413 websites. Back to Facebook.

Ad Platform	Websites	Share	Median DR	Median traffic	Compare

Facebook Alternatives & Competitors

The top Facebook alternatives in depth

Google Ads

DoubleClick Floodlight

Microsoft Ads

LinkedIn

Pinterest

TikTok

X (Twitter)

The Trade Desk

Reddit

Simpli.fi

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