Is Facebook or Outbrain Ads more popular?

Facebook is used by more websites in our catalog: 145,413 use Facebook and 1,008 use Outbrain Ads.

Does Facebook or Outbrain Ads have higher-authority sites?

Outbrain Ads sites have the higher median Ahrefs Domain Rating (Facebook: 34, Outbrain Ads: 57).

Is Facebook or Outbrain Ads growing faster?

Between 2026-06 and 2026-07, Facebook went from 19% to 17% of all tracked sites, while Outbrain Ads went from 0.16% to 0.11%. Outbrain Ads is gaining ground faster in our index.

How many sites use both Facebook and Outbrain Ads?

800 websites in our catalog use both Facebook and Outbrain Ads.

Where does this Facebook vs Outbrain Ads data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Facebook vs Outbrain Ads — Site Stats Database

Facebook vs Outbrain Ads

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Facebook	Outbrain Ads
Websites	145,413	1,008
Market share	50%	0.35%
Share of top 10K sites	18%	0.28%

Rank	#3	#20

Median DR	34	57

Average DR	36	54

Median keywords	1,131	1,560

Median referring domains	487	1,639

Median domain age	15 yrs	18 yrs

Average domain age	16 yrs	18 yrs

Average monthly traffic	91,899	266,405

Combined monthly traffic	13,363,344,741	268,535,926

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
TechnologyFacebook
vocabulary.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords2,454,757
Referring Domains42,680
Domain Age29 yrs
Traffic (Jun 2026)192,093,469
Traffic Trend
Technology
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyFacebook
medlineplus.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords2,121,047
Referring Domains164,178
Domain Age26 yrs
Traffic (Jun 2026)105,709,950
Traffic Trend
Technology
harvard.edu
LanguageEnglish
DR (Ahrefs)93
Total Keywords3,845,102
Referring Domains714,396
Domain Age41 yrs
Traffic (Jun 2026)104,117,233
Traffic Trend
Technology
study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
Technology
caranddriver.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords1,598,856
Referring Domains86,813
Domain Age30 yrs
Traffic (Jun 2026)72,754,571
Traffic Trend
Technology
byjus.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords1,666,559
Referring Domains55,721
Domain Age13 yrs
Traffic (Jun 2026)65,601,851
Traffic Trend
Technology
wordpress.com
LanguageEnglish
DR (Ahrefs)95
Total Keywords11,936,997
Referring Domains4,665,334
Domain Age26 yrs
Traffic (Jun 2026)51,379,435
Traffic Trend
Technology
quillbot.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords398,745
Referring Domains23,174
Domain Age8 yrs
Traffic (Jun 2026)51,335,230
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		Facebook

kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyOutbrain Ads
businessinsider.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,191,464
Referring Domains613,588
Domain Age28 yrs
Traffic (Jun 2026)45,853,493
Traffic Trend
Technology
rollingstone.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,594,859
Referring Domains282,640
Domain Age31 yrs
Traffic (Jun 2026)20,854,417
Traffic Trend
Technology
magicbricks.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords108,041
Referring Domains9,167
Domain Age20 yrs
Traffic (Jun 2026)13,515,403
Traffic Trend
Technology
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
Technology
styleseat.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords201,512
Referring Domains7,866
Domain Age17 yrs
Traffic (Jun 2026)5,312,921
Traffic Trend
Technology
rush.co.uk
LanguageEnglish
DR (Ahrefs)49
Total Keywords62,650
Referring Domains2,070
Domain Age31 yrs
Traffic (Jun 2026)4,936,887
Traffic Trend
Technology
indiewire.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords481,268
Referring Domains119,481
Domain Age29 yrs
Traffic (Jun 2026)4,423,368
Traffic Trend
Technology
ooma.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords28,294
Referring Domains6,986
Domain Age23 yrs
Traffic (Jun 2026)3,573,660
Traffic Trend
TechnologyOutbrain Ads
dji.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords59,375
Referring Domains41,474
Domain Age30 yrs
Traffic (Jun 2026)2,625,616
Traffic Trend
TechnologyOutbrain Ads