Facebook vs StackAdapt

Facebook is used by more websites in our catalog: 145,413 use Facebook and 5,921 use StackAdapt.

StackAdapt sites have the higher median Ahrefs Domain Rating (Facebook: 34, StackAdapt: 50).

Between 2026-06 and 2026-07, Facebook went from 19% to 17% of all tracked sites, while StackAdapt went from 0.80% to 0.67%. StackAdapt is gaining ground faster in our index.

4,676 websites in our catalog use both Facebook and StackAdapt.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.