Adform vs Facebook

Facebook is used by more websites in our catalog: 1,085 use Adform and 145,413 use Facebook.

Adform sites have the higher median Ahrefs Domain Rating (Adform: 61, Facebook: 34).

Between 2026-06 and 2026-07, Adform went from 0.16% to 0.12% of all tracked sites, while Facebook went from 19% to 17%. Adform is gaining ground faster in our index.

855 websites in our catalog use both Adform and Facebook.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.