Is Facebook or Taboola Ads more popular?

Facebook is used by more websites in our catalog: 145,413 use Facebook and 2,705 use Taboola Ads.

Does Facebook or Taboola Ads have higher-authority sites?

Taboola Ads sites have the higher median Ahrefs Domain Rating (Facebook: 34, Taboola Ads: 51).

Is Facebook or Taboola Ads growing faster?

Between 2026-06 and 2026-07, Facebook went from 19% to 17% of all tracked sites, while Taboola Ads went from 0.41% to 0.31%. Taboola Ads is gaining ground faster in our index.

How many sites use both Facebook and Taboola Ads?

2,213 websites in our catalog use both Facebook and Taboola Ads.

Where does this Facebook vs Taboola Ads data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Facebook vs Taboola Ads — Site Stats Database

Facebook vs Taboola Ads

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Facebook	Taboola Ads
Websites	145,413	2,705
Market share	50%	0.94%
Share of top 10K sites	18%	0.93%

Rank	#3	#16

Median DR	34	51

Average DR	36	50

Median keywords	1,131	1,469

Median referring domains	487	1,168

Median domain age	15 yrs	16 yrs

Average domain age	16 yrs	17 yrs

Average monthly traffic	91,899	271,097

Combined monthly traffic	13,363,344,741	733,317,562

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
TechnologyFacebook
vocabulary.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords2,454,757
Referring Domains42,680
Domain Age29 yrs
Traffic (Jun 2026)192,093,469
Traffic Trend
Technology
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyFacebook
medlineplus.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords2,121,047
Referring Domains164,178
Domain Age26 yrs
Traffic (Jun 2026)105,709,950
Traffic Trend
Technology
harvard.edu
LanguageEnglish
DR (Ahrefs)93
Total Keywords3,845,102
Referring Domains714,396
Domain Age41 yrs
Traffic (Jun 2026)104,117,233
Traffic Trend
Technology
study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
Technology
caranddriver.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords1,598,856
Referring Domains86,813
Domain Age30 yrs
Traffic (Jun 2026)72,754,571
Traffic Trend
Technology
byjus.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords1,666,559
Referring Domains55,721
Domain Age13 yrs
Traffic (Jun 2026)65,601,851
Traffic Trend
Technology
wordpress.com
LanguageEnglish
DR (Ahrefs)95
Total Keywords11,936,997
Referring Domains4,665,334
Domain Age26 yrs
Traffic (Jun 2026)51,379,435
Traffic Trend
Technology
quillbot.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords398,745
Referring Domains23,174
Domain Age8 yrs
Traffic (Jun 2026)51,335,230
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		Facebook

xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyTaboola Ads
byjus.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords1,666,559
Referring Domains55,721
Domain Age13 yrs
Traffic (Jun 2026)65,601,851
Traffic Trend
Technology
pcmag.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,761,626
Referring Domains243,449
Domain Age31 yrs
Traffic (Jun 2026)42,473,395
Traffic Trend
Technology
investing.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords967,948
Referring Domains96,110
Domain Age31 yrs
Traffic (Jun 2026)35,554,958
Traffic Trend
Technology
mashable.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,278,689
Referring Domains269,897
Domain Age20 yrs
Traffic (Jun 2026)30,452,860
Traffic Trend
Technology
sixflags.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords210,432
Referring Domains42,921
Domain Age31 yrs
Traffic (Jun 2026)30,156,156
Traffic Trend
Technology
ufc.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords103,879
Referring Domains28,384
Domain Age31 yrs
Traffic (Jun 2026)18,875,616
Traffic Trend
TechnologyTaboola Ads
sallybeauty.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords273,060
Referring Domains16,782
Domain Age29 yrs
Traffic (Jun 2026)15,357,905
Traffic Trend
Technology
sheknows.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords677,012
Referring Domains110,881
Domain Age27 yrs
Traffic (Jun 2026)11,598,435
Traffic Trend
Technology
poshmark.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords3,080,047
Referring Domains34,854
Domain Age15 yrs
Traffic (Jun 2026)11,567,827
Traffic Trend
Technology