Criteo vs Facebook

Facebook is used by more websites in our catalog: 4,000 use Criteo and 145,413 use Facebook.

Criteo sites have the higher median Ahrefs Domain Rating (Criteo: 42, Facebook: 34).

Between 2026-06 and 2026-07, Criteo went from 0.61% to 0.45% of all tracked sites, while Facebook went from 19% to 17%. Criteo is gaining ground faster in our index.

2,429 websites in our catalog use both Criteo and Facebook.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.