Facebook vs The Trade Desk

Facebook is used by more websites in our catalog: 145,413 use Facebook and 9,996 use The Trade Desk.

The Trade Desk sites have the higher median Ahrefs Domain Rating (Facebook: 34, The Trade Desk: 48).

Between 2026-06 and 2026-07, Facebook went from 19% to 17% of all tracked sites, while The Trade Desk went from 1.4% to 1.1%. The Trade Desk is gaining ground faster in our index.

7,763 websites in our catalog use both Facebook and The Trade Desk.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.