Is Facebook or RTB House more popular?

Facebook is used by more websites in our catalog: 145,413 use Facebook and 1,234 use RTB House.

Does Facebook or RTB House have higher-authority sites?

RTB House sites have the higher median Ahrefs Domain Rating (Facebook: 34, RTB House: 54).

Is Facebook or RTB House growing faster?

Between 2026-06 and 2026-07, Facebook went from 19% to 17% of all tracked sites, while RTB House went from 0.19% to 0.14%. RTB House is gaining ground faster in our index.

How many sites use both Facebook and RTB House?

904 websites in our catalog use both Facebook and RTB House.

Where does this Facebook vs RTB House data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Facebook vs RTB House — Site Stats Database

Facebook vs RTB House

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Facebook	RTB House
Websites	145,413	1,234
Market share	50%	0.43%
Share of top 10K sites	18%	0.38%

Rank	#3	#18

Median DR	34	54

Average DR	36	53

Median keywords	1,131	867

Median referring domains	487	1,639

Median domain age	15 yrs	19 yrs

Average domain age	16 yrs	18 yrs

Average monthly traffic	91,899	508,106

Combined monthly traffic	13,363,344,741	627,002,201

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
TechnologyFacebook
vocabulary.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords2,454,757
Referring Domains42,680
Domain Age29 yrs
Traffic (Jun 2026)192,093,469
Traffic Trend
Technology
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyFacebook
medlineplus.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords2,121,047
Referring Domains164,178
Domain Age26 yrs
Traffic (Jun 2026)105,709,950
Traffic Trend
Technology
harvard.edu
LanguageEnglish
DR (Ahrefs)93
Total Keywords3,845,102
Referring Domains714,396
Domain Age41 yrs
Traffic (Jun 2026)104,117,233
Traffic Trend
Technology
study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
Technology
caranddriver.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords1,598,856
Referring Domains86,813
Domain Age30 yrs
Traffic (Jun 2026)72,754,571
Traffic Trend
Technology
byjus.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords1,666,559
Referring Domains55,721
Domain Age13 yrs
Traffic (Jun 2026)65,601,851
Traffic Trend
Technology
wordpress.com
LanguageEnglish
DR (Ahrefs)95
Total Keywords11,936,997
Referring Domains4,665,334
Domain Age26 yrs
Traffic (Jun 2026)51,379,435
Traffic Trend
Technology
quillbot.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords398,745
Referring Domains23,174
Domain Age8 yrs
Traffic (Jun 2026)51,335,230
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		Facebook

walmart.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords22,196,316
Referring Domains287,795
Domain Age31 yrs
Traffic (Jun 2026)430,824,067
Traffic Trend
TechnologyRTB House
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
Technology
trip.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,859,814
Referring Domains48,051
Domain Age28 yrs
Traffic (Jun 2026)13,635,078
Traffic Trend
TechnologyRTB House
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
thechunkychef.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords122,050
Referring Domains20,640
Domain Age11 yrs
Traffic (Jun 2026)6,910,753
Traffic Trend
Technology
thriftbooks.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords1,185,347
Referring Domains31,810
Domain Age23 yrs
Traffic (Jun 2026)6,909,824
Traffic Trend
Technology
pons.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords631,026
Referring Domains17,340
Domain Age30 yrs
Traffic (Jun 2026)6,873,673
Traffic Trend
TechnologyRTB House
shoecarnival.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords226,969
Referring Domains4,375
Domain Age28 yrs
Traffic (Jun 2026)6,331,286
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
publicstorage.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords62,237
Referring Domains6,064
Domain Age30 yrs
Traffic (Jun 2026)5,206,841
Traffic Trend
Technology