Is Facebook or Yahoo more popular?

Facebook is used by more websites in our catalog: 145,413 use Facebook and 2,201 use Yahoo.

Does Facebook or Yahoo have higher-authority sites?

Yahoo sites have the higher median Ahrefs Domain Rating (Facebook: 34, Yahoo: 51).

Is Facebook or Yahoo growing faster?

Between 2026-06 and 2026-07, Facebook went from 19% to 17% of all tracked sites, while Yahoo went from 0.29% to 0.25%. Yahoo is gaining ground faster in our index.

How many sites use both Facebook and Yahoo?

1,621 websites in our catalog use both Facebook and Yahoo.

Where does this Facebook vs Yahoo data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Facebook vs Yahoo — Site Stats Database

Facebook vs Yahoo

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Facebook	Yahoo
Websites	145,413	2,201
Market share	50%	0.76%
Share of top 10K sites	18%	1.3%
Share of top 100K sites

Rank	#3	#17

Median DR	34	51

Average DR	36	48

Median keywords	1,131	2,364

Median referring domains	487	1,060

Median domain age	15 yrs	22 yrs

Average domain age	16 yrs	20 yrs

Average monthly traffic	91,899	503,310

Combined monthly traffic	13,363,344,741	1,107,784,548

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
TechnologyFacebook
vocabulary.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords2,454,757
Referring Domains42,680
Domain Age29 yrs
Traffic (Jun 2026)192,093,469
Traffic Trend
Technology
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyFacebook
medlineplus.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords2,121,047
Referring Domains164,178
Domain Age26 yrs
Traffic (Jun 2026)105,709,950
Traffic Trend
Technology
harvard.edu
LanguageEnglish
DR (Ahrefs)93
Total Keywords3,845,102
Referring Domains714,396
Domain Age41 yrs
Traffic (Jun 2026)104,117,233
Traffic Trend
Technology
study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
Technology
caranddriver.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords1,598,856
Referring Domains86,813
Domain Age30 yrs
Traffic (Jun 2026)72,754,571
Traffic Trend
Technology
byjus.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords1,666,559
Referring Domains55,721
Domain Age13 yrs
Traffic (Jun 2026)65,601,851
Traffic Trend
Technology
wordpress.com
LanguageEnglish
DR (Ahrefs)95
Total Keywords11,936,997
Referring Domains4,665,334
Domain Age26 yrs
Traffic (Jun 2026)51,379,435
Traffic Trend
Technology
quillbot.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords398,745
Referring Domains23,174
Domain Age8 yrs
Traffic (Jun 2026)51,335,230
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		Facebook

healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
TechnologyYahoo
ubereats.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords3,826,446
Referring Domains71,403
Domain Age14 yrs
Traffic (Jun 2026)73,292,413
Traffic Trend
Technology
medicalnewstoday.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,765,303
Referring Domains289,273
Domain Age22 yrs
Traffic (Jun 2026)71,587,350
Traffic Trend
Technology
businessinsider.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,191,464
Referring Domains613,588
Domain Age28 yrs
Traffic (Jun 2026)45,853,493
Traffic Trend
Technology
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
papajohns.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords163,562
Referring Domains15,224
Domain Age30 yrs
Traffic (Jun 2026)20,195,238
Traffic Trend
Technology
visitcalifornia.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords213,484
Referring Domains19,290
Domain Age27 yrs
Traffic (Jun 2026)16,620,841
Traffic Trend
Technology
nextdoor.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords3,589,765
Referring Domains100,037
Domain Age22 yrs
Traffic (Jun 2026)15,887,717
Traffic Trend
Technology