AdRoll vs Taboola Ads

AdRoll is used by more websites in our catalog: 5,406 use AdRoll and 2,705 use Taboola Ads.

Taboola Ads sites have the higher median Ahrefs Domain Rating (AdRoll: 41, Taboola Ads: 51).

Between 2026-06 and 2026-07, AdRoll went from 0.75% to 0.61% of all tracked sites, while Taboola Ads went from 0.41% to 0.31%. Taboola Ads is gaining ground faster in our index.

159 websites in our catalog use both AdRoll and Taboola Ads.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.