Is AdRoll or TikTok more popular?

TikTok is used by more websites in our catalog: 5,406 use AdRoll and 11,528 use TikTok.

Does AdRoll or TikTok have higher-authority sites?

TikTok sites have the higher median Ahrefs Domain Rating (AdRoll: 41, TikTok: 44).

Is AdRoll or TikTok growing faster?

Between 2026-06 and 2026-07, AdRoll went from 0.75% to 0.61% of all tracked sites, while TikTok went from 1.7% to 1.3%. AdRoll is gaining ground faster in our index.

How many sites use both AdRoll and TikTok?

397 websites in our catalog use both AdRoll and TikTok.

Where does this AdRoll vs TikTok data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

AdRoll vs TikTok — Site Stats Database

AdRoll vs TikTok

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	AdRoll	TikTok
Websites	5,406	11,528
Market share	1.9%	4.0%
Share of top 10K sites	1.2%	3.0%
Share of top 100K sites

Rank	#13	#7

Median DR	41	44

Average DR	41	44

Median keywords	1,750	1,319

Median referring domains	683	874

Median domain age	18 yrs	16 yrs

Average domain age	18 yrs	16 yrs

Average monthly traffic	137,857	156,302

Combined monthly traffic	745,257,169	1,801,851,715

enterprise.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords266,286
Referring Domains31,802
Domain Age28 yrs
Traffic (Jun 2026)46,150,043
Traffic Trend
TechnologyAdRoll
simon.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords601,966
Referring Domains38,086
Domain Age28 yrs
Traffic (Jun 2026)38,101,458
Traffic Trend
TechnologyAdRoll
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
jiffylube.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords159,356
Referring Domains4,926
Domain Age30 yrs
Traffic (Jun 2026)20,591,949
Traffic Trend
Technology
chilis.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords87,818
Referring Domains11,409
Domain Age28 yrs
Traffic (Jun 2026)9,661,695
Traffic Trend
Technology
mlssoccer.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords119,137
Referring Domains41,492
Domain Age25 yrs
Traffic (Jun 2026)9,497,424
Traffic Trend
Technology
vioc.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords53,631
Referring Domains2,527
Domain Age29 yrs
Traffic (Jun 2026)8,638,869
Traffic Trend
TechnologyAdRoll
finewineandgoodspirits.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords137,070
Referring Domains3,698
Domain Age17 yrs
Traffic (Jun 2026)8,528,847
Traffic Trend
Technology
scooterscoffee.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords38,163
Referring Domains3,925
Domain Age21 yrs
Traffic (Jun 2026)8,157,707
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
enterprise.com	English	81	266,286	31,802	28 yrs	46,150,043		AdRoll

study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
TechnologyTikTok
kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyTikTok
renehersecycles.com
LanguageEnglish
DR (Ahrefs)55
Total Keywords4,750
Referring Domains2,428
Domain Age8 yrs
Traffic (Jun 2026)36,665,303
Traffic Trend
Technology
alltrails.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords1,038,739
Referring Domains104,963
Domain Age21 yrs
Traffic (Jun 2026)35,078,872
Traffic Trend
Technology
instacart.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,897,718
Referring Domains32,898
Domain Age29 yrs
Traffic (Jun 2026)30,323,230
Traffic Trend
Technology
sixflags.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords210,432
Referring Domains42,921
Domain Age31 yrs
Traffic (Jun 2026)30,156,156
Traffic Trend
Technology
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
jiffylube.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords159,356
Referring Domains4,926
Domain Age30 yrs
Traffic (Jun 2026)20,591,949
Traffic Trend
Technology
papajohns.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords163,562
Referring Domains15,224
Domain Age30 yrs
Traffic (Jun 2026)20,195,238
Traffic Trend
Technology