AdRoll vs StackAdapt

StackAdapt is used by more websites in our catalog: 5,406 use AdRoll and 5,921 use StackAdapt.

StackAdapt sites have the higher median Ahrefs Domain Rating (AdRoll: 41, StackAdapt: 50).

Between 2026-06 and 2026-07, AdRoll went from 0.75% to 0.61% of all tracked sites, while StackAdapt went from 0.80% to 0.67%. StackAdapt is gaining ground faster in our index.

410 websites in our catalog use both AdRoll and StackAdapt.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.