AdRoll vs Microsoft Ads

Microsoft Ads is used by more websites in our catalog: 5,406 use AdRoll and 39,963 use Microsoft Ads.

AdRoll and Microsoft Ads sites have a similar median Ahrefs Domain Rating.

Between 2026-06 and 2026-07, AdRoll went from 0.75% to 0.61% of all tracked sites, while Microsoft Ads went from 5.8% to 4.5%. AdRoll is gaining ground faster in our index.

1,576 websites in our catalog use both AdRoll and Microsoft Ads.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.