Is AdRoll or Yahoo more popular?

AdRoll is used by more websites in our catalog: 5,406 use AdRoll and 2,201 use Yahoo.

Does AdRoll or Yahoo have higher-authority sites?

Yahoo sites have the higher median Ahrefs Domain Rating (AdRoll: 41, Yahoo: 51).

Is AdRoll or Yahoo growing faster?

Between 2026-06 and 2026-07, AdRoll went from 0.75% to 0.61% of all tracked sites, while Yahoo went from 0.29% to 0.25%. Yahoo is gaining ground faster in our index.

How many sites use both AdRoll and Yahoo?

136 websites in our catalog use both AdRoll and Yahoo.

Where does this AdRoll vs Yahoo data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

AdRoll vs Yahoo — Site Stats Database

AdRoll vs Yahoo

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	AdRoll	Yahoo
Websites	5,406	2,201
Market share	1.9%	0.76%
Share of top 10K sites	1.2%	1.3%
Share of top 100K sites

Rank	#13	#17

Median DR	41	51

Average DR	41	48

Median keywords	1,750	2,364

Median referring domains	683	1,060

Median domain age	18 yrs	22 yrs

Average domain age	18 yrs	20 yrs

Average monthly traffic	137,857	503,310

Combined monthly traffic	745,257,169	1,107,784,548

enterprise.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords266,286
Referring Domains31,802
Domain Age28 yrs
Traffic (Jun 2026)46,150,043
Traffic Trend
TechnologyAdRoll
simon.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords601,966
Referring Domains38,086
Domain Age28 yrs
Traffic (Jun 2026)38,101,458
Traffic Trend
TechnologyAdRoll
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
jiffylube.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords159,356
Referring Domains4,926
Domain Age30 yrs
Traffic (Jun 2026)20,591,949
Traffic Trend
Technology
chilis.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords87,818
Referring Domains11,409
Domain Age28 yrs
Traffic (Jun 2026)9,661,695
Traffic Trend
Technology
mlssoccer.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords119,137
Referring Domains41,492
Domain Age25 yrs
Traffic (Jun 2026)9,497,424
Traffic Trend
Technology
vioc.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords53,631
Referring Domains2,527
Domain Age29 yrs
Traffic (Jun 2026)8,638,869
Traffic Trend
TechnologyAdRoll
finewineandgoodspirits.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords137,070
Referring Domains3,698
Domain Age17 yrs
Traffic (Jun 2026)8,528,847
Traffic Trend
Technology
scooterscoffee.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords38,163
Referring Domains3,925
Domain Age21 yrs
Traffic (Jun 2026)8,157,707
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
enterprise.com	English	81	266,286	31,802	28 yrs	46,150,043		AdRoll

healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
TechnologyYahoo
ubereats.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords3,826,446
Referring Domains71,403
Domain Age14 yrs
Traffic (Jun 2026)73,292,413
Traffic Trend
Technology
medicalnewstoday.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,765,303
Referring Domains289,273
Domain Age22 yrs
Traffic (Jun 2026)71,587,350
Traffic Trend
Technology
businessinsider.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords4,191,464
Referring Domains613,588
Domain Age28 yrs
Traffic (Jun 2026)45,853,493
Traffic Trend
Technology
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
papajohns.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords163,562
Referring Domains15,224
Domain Age30 yrs
Traffic (Jun 2026)20,195,238
Traffic Trend
Technology
visitcalifornia.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords213,484
Referring Domains19,290
Domain Age27 yrs
Traffic (Jun 2026)16,620,841
Traffic Trend
Technology
nextdoor.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords3,589,765
Referring Domains100,037
Domain Age22 yrs
Traffic (Jun 2026)15,887,717
Traffic Trend
Technology